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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Exam Duration:	105 minutes
Exam Price:	$200 USD
Real Exam Qty:	65
Available Languages:	English
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Sales Cloud Consultant
Exam Format:	Multiple Select, Multiple Choice
Passing Score:	68%
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 6	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 7	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q34-Q39):

NEW QUESTION # 34
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. Email Templates
B. Social Posts
C. Dynamic Content
D. User Signatures
E. User Notifications

Answer: A,C,D

NEW QUESTION # 35
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
C. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
D. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 36
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a static list to segment the prospects, and then schedule email list sends with completion actions
B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
C. Create a list using a segmentation rule, then use completion actions on a form for the actions
D. Create an automation rule with rules to segment the prospects and actions send the emails

Answer: B

NEW QUESTION # 37
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
B. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
C. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
D. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user

Answer: C

NEW QUESTION # 38
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
B. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
C. The "Analytics View Only Embedded App" permission set license
D. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

Answer: C

NEW QUESTION # 39
......

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