100% Pass Microsoft - MB-280 - Microsoft Dynamics 365 Customer Experience Analyst–Trustable Exam Simulator

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Microsoft MB-280 Exam Syllabus Topics:

SectionObjectives
Configure Dynamics 365 Customer Experience applications- Customize user experience
  • 1. Business rules and business process flows
    • 2. Command bar customization
      - Configure model-driven apps
      • 1. Forms, views, and dashboards customization
        • 2. App navigation and sitemap configuration
          Manage Dataverse and customer data- Dataverse data model
          • 1. Columns and data types
            • 2. Tables and relationships
              - Data management
              • 1. Data import and export
                • 2. Duplicate detection and data quality
                  Implement security and governance- Security model
                  • 1. Business units and teams
                    • 2. Security roles and privileges
                      - Field and record security
                      • 1. Field-level security profiles
                        • 2. Access control and sharing rules
                          Configure automation and integrations- Power Platform automation
                          • 1. Power Automate flows for Dynamics 365
                            • 2. Business process automation scenarios
                              - Integration scenarios
                              • 1. Integration with other Dynamics 365 apps
                                • 2. Plugin and extension overview

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                                  Microsoft Dynamics 365 Customer Experience Analyst Sample Questions (Q41-Q46):

                                  NEW QUESTION # 41
                                  Case Study 1 - Contoso Ltd
                                  Background information
                                  Contoso Ltd. has started a new division that provides janitorial services to businesses.
                                  The sales teams for this division are using a dedicated instance of Dynamics 365 Sales.
                                  Contoso Ltd.'s sellers are becoming accustomed to Copilot in Sales and Sales Insights features.
                                  They have identified several desired enhancements.
                                  System configuration
                                  The base currency for all opportunities in the system is US dollars (USD). The administrator has NOT enabled installed premium Sales Insights features. All users have Premium licenses.
                                  Contoso Ltd. uses Exchange Online for email.
                                  Only three default insights cards are turned on:
                                  1. Close date coming soon
                                  2. Meeting today
                                  3. Upcoming meeting
                                  The system administrator has set the following days before notifying me value for the Close date coming soon card to 21 days. Contoso Ltd. has also just set up Dynamics 365 Customer Insights
                                  - Journeys for marketing automation. No segments or customer journeys have been defined yet.
                                  Dynamics 365 Sales and Customer Insights - Journeys both share the same instance of Microsoft Dataverse.
                                  Copilot in Dynamics 365 Sales settings
                                  The following screenshots show the configured fields for opportunity settings summaries and recent changes in Copilot.


                                  Contoso Ltd. Personnel
                                  Business development managers
                                  Contoso Ltd. has 30 business development managers (BDMs) across its sales teams. Each BDM is responsible for selling janitorial services to new and existing clients. All BDMs are assigned the sales manager security role in Dynamics 365 Sales.
                                  Any BDM can own an opportunity, even if a different BDM owns the client account record. Any other BDMs assigned to work on the opportunity will be included in the opportunity record's sales team. Opportunity records owned by a BDM will never include any additional client stakeholders other than the named contact for the opportunity.
                                  The BDMs have been told to document all client communications in Dynamics 365, but they frequently exchange emails with client contacts through Microsoft Exchange WITHOUT tracking them in Dynamics 365.
                                  Digital sales team
                                  Contoso Ltd. has a digital sales team that comprises 10 junior sales resources who focus on lead qualification and conversion to opportunities. Members of this team are assigned a single custom security role named Digital seller that is a copy of the standard Salesperson role. View audit history and view audit summary permissions are disabled.
                                  The team currently receives leads from an online form on Contoso Ltd.'s website. Many online lead submissions end up being duplicates, and the team manually reconciles the duplicates by comparing last name, email address, and phone number for all submitted leads.
                                  Clients
                                  Client tiers
                                  Clients are grouped into tiers based on annual revenue as calculated in a system outside Dynamics 365 Sales. Clients receive different levels of ongoing service and support based on their tier assignment.
                                  Annual revenue values for accounts and corresponding tier values are written to Dynamics 365 through a nightly batch process. Client tier values are only updated when they change, and tier value will always be blank for accounts with no calculated annual revenue.
                                  The tier structure is:
                                  Tier A -- annual revenue greater than or equal to $10,000,000 USD
                                  Tier B -- annual revenue greater than $5,000,000 USD and less than $10,000,000 USD Tier C -- annual revenue greater than $0 USD and less than or equal to $5,000,000 USD The tier label is stored in a custom text field named Client tier (contoso_clienttier) that contains only a single letter or is blank.
                                  Northwind Traders account
                                  There are three BDMs who frequently work together on large opportunities.
                                  BDM1 is the account owner for Northwind Traders, a multinational client.
                                  - BDM1 owns all Northwind Traders opportunities with estimated revenue greater than or equal to
                                  $1,000,000. BMD2 and BDM3 are assisting BDM1 with several opportunities for Northwind Traders in different cities.
                                  - BDM3 owns all other Northwind Traders opportunities. BDM3 is NOT a sales team member for any of the opportunities BDM1 owns.
                                  - BDM2 is a sales team member for all Northwind Traders opportunities.
                                  Client Contact1 is the primary contact for the Northwind Traders' account. There are two other client contacts with whom the Northwind account team regularly engages - Client Contact2 and Client Contact3.
                                  BDM1 and Northwind Traders account
                                  BDM1 has been on vacation for two weeks. During vacation, BDM1 did NOT log into Dynamics
                                  365, and BDM2 made the following updates to several open Northwind Traders opportunities.

                                  BMD2 also scheduled an internal meeting with BMD1 for the day they return to discuss a request from the primary contact for the account. The meeting has the "London office" opportunity as its regarding value.
                                  Desired enhancements
                                  The global sales lead requests the following enhancements:
                                  1. A "Welcome" email should be sent to the primary contact for an account when the account first enters any client tier. This email should only be sent to the primary contact once.
                                  2. Account owners should receive immediate notifications in the assistant in Dynamics 365 Sales when accounts change tiers. The notifications should include the account name and current tier.
                                  3. A "Getting started" email should be sent to the main contact associated with an opportunity when the opportunity status is set to "Won."
                                  1. The email should include a link to a custom onboarding form where the contact can supply information required to start the janitorial services for a given location.
                                  2. If the contact does NOT click any links in the email, a follow-up email should be sent.
                                  4. All emails between BDMs and client contacts should be available for relationship analytics KPIs. Emails sent by other users outside of Dynamics 365 should NOT be included in the KPIs.
                                  The digital sales team lead requests the following enhancements:
                                  1. The ability for team members to use Copilot to summarize changes to lead records.
                                  2. Replace the current online form used by their team to capture new leads. The new form should automatically handle duplicates using the rules the team currently applies manually.
                                  Drag and Drop Question
                                  You need to create and start a new customer journey to send "Welcome" emails to new customers.
                                  Which three actions should you perform in sequence before you publish the journey? To answer, move the three appropriate actions from the list of actions to the answer area. Arrange the three actions in the correct order.

                                  Answer:

                                  Explanation:

                                  Explanation:
                                  1. Create a trigger-based journey that triggers on changes to the contoso_clienttier field. Since the "Welcome" email should be sent when an account first enters any client tier, a trigger-based journey is required. The trigger should activate when the contoso_clienttier field is updated with a value.
                                  2. Select the frequency as a one-time journey where newly added members can start at any time.
                                  A one-time journey with newly added members ensures that each new primary contact will enter the journey when their account first gets assigned a tier.
                                  3. Add the journey steps.
                                  After defining the journey type and trigger, the necessary email steps (sending the "Welcome" email) must be added before publishing.


                                  NEW QUESTION # 42
                                  You need to configure the required audit settings.
                                  Which two actions should you perform? Each correct answer presents part of Ihe solution. Choose two. NOTE: Each correct selection is worth one point.

                                  Answer: A,C

                                  Explanation:
                                  Enable Auditing on Columns (Options A and D):
                                  Enabling auditing on specific columns like Dietary requirements and Email address ensures that any changes to these fields are tracked. This meets Terra Flora's requirement to log changes to these fields along with details of who made the changes and the timestamp.
                                  Enable Auditing on Pet and Contact Tables (Options B and C):
                                  By enabling auditing at the table level for Pet and Contact, you ensure that any updates to these tables, including changes to all associated columns, are recorded. This broad setting ensures full coverage of auditing for both tables.
                                  Enable Audit User Access (Option F):
                                  This option is recommended to track when users access certain data, which can help with compliance and monitoring user interactions with sensitive data.
                                  Option E (Start Read Auditing):
                                  Read auditing tracks when records are read. If compliance requires monitoring every time a record is accessed, enabling this could be necessary; however, the primary focus is on modifications rather than access alone.
                                  Reference from Microsoft Documentation:
                                  For setting up auditing, see Auditing overview for Dynamics 365.


                                  NEW QUESTION # 43
                                  DRAG DROP
                                  You are implementing Dynamics 365 Sales for a beverage company.
                                  The company sells drinks by individual cans, by the dozen, or by the case of 48 cans as follows:
                                  There are three flavors: strawberry, vanilla, and chocolate.
                                  Each can costs $5.00.
                                  A dozen cans cost $55.00.
                                  Each case has four dozen cans and costs $200.00.
                                  A combination case includes a dozen cans of each flavor and costs $160.00.
                                  Purchases of four or more cases receive an extra 10 percent off the price.
                                  You need to set up the product catalog.
                                  Which components should you use? To answer, move the appropriate components to the correct entry descriptions. You may use each component once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
                                  NOTE: Each correct selection is worth one point.

                                  Answer:

                                  Explanation:

                                  Explanation:


                                  NEW QUESTION # 44
                                  You created and published lead scoring models in the Dynamics 365 Customer Insights - Journeys application.
                                  Your marketing team members inform you that they are NOT able to view the lead scoring insights. You confirm the lead scoring models are published and are Live.
                                  You need the marketing team to be able to view the lead scoring insights.
                                  What should you do?

                                  Answer: C

                                  Explanation:
                                  To view lead scoring insights in Dynamics 365 Customer Insights - Journeys, users need the appropriate permissions granted by a specific security role. The Lead Score Viewer security role provides users with the necessary access to see lead scoring insights. Without this role, the marketing team will not have visibility into the lead scores, even if the models are published and live.


                                  NEW QUESTION # 45
                                  You are a marketing automation consultant.
                                  Your customer wants to understand the benefits of using the query assist feature in Dynamics 365 Customer Insights - Journeys. Why might your customer want to use this feature?

                                  Answer: C

                                  Explanation:
                                  * The Query Assist feature in Dynamics 365 Customer Insights - Journeys utilizes natural language processing to help marketers easily build segments.
                                  * By using simple language, marketers can describe their target audience without needing to know complex query syntax, making segmentation more accessible.
                                  * This feature is designed to streamline segment creation, allowing marketers to quickly define their audience with natural language inputs, which is particularly useful for users who may not be familiar with technical query building.


                                  NEW QUESTION # 46
                                  ......

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