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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q237-Q242):

NEW QUESTION # 237
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Set the intern up in the Default 'Marketing' User Role
B. Set the intern up in the Default 'Marketing Intern' User Role
C. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
D. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Answer: D

NEW QUESTION # 238
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A. The prospect is marked as do not email
B. The prospect is marked as opted out
C. The prospect is sent to the recycle bin
D. The prospect is unassigned from its user

Answer: C

NEW QUESTION # 239
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
B. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
C. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
D. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 240
Select all available User Email Preferences

A. Send monthly inactive automations report email
B. Send weekly search marketing email (sent on Fridays)
C. Send daily prospect activity emails (for all prospects)
D. Send an email when a prospect is assigned
E. Send weekly inactive automations report email
F. Send daily prospect assignment emails
G. Send daily visitor activity emails
H. Send weekly search marketing email (sent on Mondays)
I. Send daily visitor assignment emails
J. Send starred prospect activity alerts
K. Send daily prospect activity emails (for my prospects)

Answer: A,C,D,F,G,H,J,K

NEW QUESTION # 241
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
C. Select the "Accounts" filter that allows filtering by accounts created within the last month.
D. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

Answer: B

NEW QUESTION # 242
......

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