MCAE-Con-201 Latest Braindumps Ppt - Salesforce Certified Marketing Cloud Account Engagement Consultant Realistic New Dumps Ppt

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and configure Account Engagement forms
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs
Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings
Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q120-Q125):

NEW QUESTION # 120
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
B. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
C. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
D. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

Answer: A,C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5

NEW QUESTION # 121
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A. Identify the message as an ad
B. Monitor what others are doing on your behalf
C. Don't use deceptive subject lines
D. Don't use false or misleading header information
E. Tell recipients how to opt out of receiving future email from you
F. Honor opt-out requests promptly
G. Tell recipients where you're located

Answer: A,B,C,D,E,F,G

NEW QUESTION # 122
Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Ultimate
B. Marketing Cloud Account Engagement Growth
C. Marketing Cloud Account Engagement Standard
D. Marketing Cloud Account Engagement Professional
E. Marketing Cloud Account Engagement Plus
F. Marketing Cloud Account Engagement Advanced

Answer: B,E,F

NEW QUESTION # 123
Is it possible to split Dynamic List to other Dynamic Lists?

A. False
B. True

Answer: A

NEW QUESTION # 124
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A. Trigger, action and rule
B. Trigger, listen and check
C. Trigger, activity and check
D. Trigger, activity and rule

Answer: A

NEW QUESTION # 125
......

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