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Salesforce Marketing-Cloud-Personalization Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Marketing Cloud Personalization Accredited Professional Exam
Exam Number:	Marketing-Cloud-Personalization
Passing Score:	68%
Real Exam Qty:	60
Available Languages:	English
Exam Price:	USD 200
Certificate Validity Period:	Certification does not expire
Exam Duration:	90 minutes
Related Certifications:	Salesforce Marketing Cloud Engagement Developer Salesforce Marketing Cloud Administrator Salesforce Marketing Cloud Email Specialist
Exam Format:	Multiple Choice, Multiple Select
Sample Questions:	Salesforce Marketing-Cloud-Personalization Sample Questions
Exam Way:	Online proctored exam (PSI Testing Centers or remote proctoring)
Pre Condition:	Salesforce Marketing Cloud Administrator certification is recommended but not required. Basic understanding of marketing automation and web analytics is helpful.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingcloudpersonalization

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Earning the Marketing Cloud Personalization Accredited Professional Certification can provide numerous benefits, including increased credibility and recognition within the marketing industry, enhanced job opportunities, and the ability to demonstrate your expertise to current or potential employers. Additionally, this certification can help you stay up-to-date on the latest personalization trends and best practices within the Salesforce Marketing Cloud platform.

Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q102-Q107):

NEW QUESTION # 102
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A. Similar Items
B. Trending
C. Co-Browse
D. Co-Buy

Answer: D

NEW QUESTION # 103
Which scenario is a valid interaction studio use case?

A. Behavioural targeting with 3rd party audience data
B. Recommendations in email which are personalised at send time
C. Machine learning driven insights within a customer database
D. Recommendations in email which are personalized at open time

Answer: D

NEW QUESTION # 104
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A. Use engagement compare functionality to see the differences in key metrics and behaviours
B. Use a segment to set a global goal
C. Use a segment to setup a filter, then use the filter in campaign statistics
D. Use a segment to specify certain actions, which can be set as the goal for a campaign

Answer: C

Explanation:
To view campaign performance for specific groups of users:
* Create a Segment:
* Define the group of users based on specific attributes or behaviors.
* Set Up a Filter:
* Use the segment as a filter.
* Apply in Campaign Statistics:
* Use this filter in campaign statistics to analyze performance metrics for the selected user group.
References:
* Salesforce Interaction Studio Documentation - Campaign Reporting

NEW QUESTION # 105
What are three areas a business user can apply custom catalog dimensions?

A. Segmentation
B. Recipe exclusions and boosting
C. Reporting
D. Campaign targeting
E. Template filtering

Answer: B,C,D

NEW QUESTION # 106
What are three features of the WebSDK when deployed on a website?

A. Configure filters and goals
B. Rendering campaign for personalisation
C. Identity and cookie management
D. Loading data from ETL feeds
E. Sitemapping for data collection

Answer: B,C,E

Explanation:
* Rendering Campaign for Personalization:
* WebSDK enables the dynamic rendering of personalized campaigns directly on the website. It adapts content based on predefined rules and user behavior.

NEW QUESTION # 107
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