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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Solution Overview	16%	- Business value of real-time interaction management - Typical use cases - Product terminology - Core components of standard implementation - Definition of Marketing Cloud Personalization
Topic 2: Data Integration	14%	- Salesforce Connector - ETL feed system - Event API - Data flows in and out of the system
Topic 3: Einstein Capabilities	10%	- Einstein recipes - Recipe ingredients
Topic 4: Segmentation	18%	- Segment export - Segment rules - Filters and goals - Segment overview - Reporting and analytics - Journey Builder segment listener
Topic 5: Sitemap	18%	- Overview and best practices - Unified customer profile - Web SDK implementation - Catalog and page mapping - Content zones
Topic 6: Setup & Administration	6%	- Initial setup process - Identity system configuration - User attributes management
Topic 7: Activation	18%	- Campaign testing and optimization - Content creation and management - Personalization campaigns - Delivery channels

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q96-Q101):

NEW QUESTION # 96
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

A. The option to include all custom fields on a segment export
B. The option to include built-in fields on a segment export
C. The option to exclude anonymous fields on a segment export
D. The option to send segment date to Marketing Cloud

Answer: A

NEW QUESTION # 97
Which three components of a recipe are optional when configuring a new algorithm?

A. Boosters
B. Exclusions
C. Ingredients
D. Decisions
E. Variation

Answer: A,B,E

NEW QUESTION # 98
How does IS define web template?

A. A repeatable framework used to create a web campaign
B. An area on your site that a developer has configured.
C. A google Chrome Extension
D. The events and behavior of what will be captured on the websites

Answer: A

Explanation:
InInteraction Studio (IS), a web template is defined as:
* A reusable framework that simplifies the creation of web campaigns.
* Developers design web templates to include configurable elements such as layout, dynamic content rules, and styling, which marketers can use to personalize experiences without requiring extensive coding.
References:
* Salesforce Interaction Studio Documentation - Web Templates

NEW QUESTION # 99
How does a developer share web templates from one dataset to another?

A. Download to zip file, upload zip file
B. Deployment manager
C. Clone
D. Copy

Answer: A

Explanation:
Downloading and Uploading Web Templates: To share web templates across datasets, developers must download the templates as a ZIP file and upload them into the target dataset manually.
Steps to Share Templates:
* Open theWeb StudioorWeb Templatessection in SFMC.
* Select the desired template and download it as a ZIP file.
* Go to the target dataset and upload the ZIP file.
* Validate the template and adjust configurations as needed.
References:
* Salesforce Marketing Cloud: Exporting and Importing Web Templates.
* Official SFMC Web Studio Documentation.

NEW QUESTION # 100
Which scenario is a valid interaction studio use case?

A. Recommendations in email which are personalised at send time
B. Machine learning driven insights within a customer database
C. Behavioural targeting with 3rd party audience data
D. Recommendations in email which are personalized at open time

Answer: D

NEW QUESTION # 101
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