Marketing-Cloud-Account-Engagement-Consultant Latest Study Materials - Exam Marketing-Cloud-Account-Engagement-Consultant Discount

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Personalizing the Prospect Experience	8%	- Ensure consent and data privacy compliance - Create personalized experiences across channels - Use dynamic content and custom assets
Topic 2: Evaluation and Strategy	17%	- Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap - Assess existing systems and integration points
Topic 3: Account Configuration	20%	- Configure account settings, security, and governance - Implement data management and compliance policies - Manage business units, user roles, and permissions - Set up Salesforce Connector and data synchronization
Topic 4: Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
Topic 5: Email Marketing	10%	- Manage templates, assets, and content libraries - Apply email marketing best practices and deliverability standards - Design compliant and effective email campaigns
Topic 6: Reporting, Metrics and Analytics	11%	- Design and configure reports and dashboards - Use B2B Marketing Analytics and Engagement History - Interpret campaign performance and engagement metrics
Topic 7: Lead Management	14%	- Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models - Implement prospect lifecycle management strategies
Topic 8: Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q136-Q141):

NEW QUESTION # 136
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A. The Engagement Dashboard in B2B Marketing Analytics.
B. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
C. The total submissions reflected on the form report in Marketing Cloud Account Engagement.
D. The sum of total conversions from the form and landing page reports.

Answer: A,B

NEW QUESTION # 137
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

A. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.
B. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.
C. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
D. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.

Answer: D

NEW QUESTION # 138
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Create a new Salesforce Connector for the Production org
B. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
C. Rename the Salesforce connector for the Sandbox org
D. Unverified and delete the Salesforce connector for the Sandbox org
E. Delete all data from the Sandbox org

Answer: A,B,D

NEW QUESTION # 139
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
B. Create a test list of approved users to use in the testing tab of the email now.
C. Create a dynamic list of approved users to use as the recipient list in the sending tab.
D. Create a static list of approved users to use as the recipient list in the sending tab.

Answer: B

NEW QUESTION # 140
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
B. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
D. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Answer: B

NEW QUESTION # 141
......

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