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| Section | Weight | Objectives |
|---|---|---|
| Prospect Management | 13% | - Describe the components of a prospect record - Explain how to build and manage prospect lists - Explain how to create and maintain prospects - Describe how to manage the Account Engagement prospect lifecycle |
| Administration and Governance | 9% | - Describe how to configure and manage visitor filters - Explain how to configure and use the Recycle Bin - Describe how to manage Account Engagement campaigns - Explain the purpose and use of Connected Campaigns - Describe how to configure user roles and permissions |
| Marketing Automation | 12% | - Explain how to create and manage segmentation rules - Explain how to create and manage completion actions - Explain how to create and manage automation rules - Explain how to create and manage page actions |
| Email Marketing | 15% | - Describe the email rendering and validation process - Explain how to create and manage lists - Explain how to perform A/B testing - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email sending process and deliverability - Explain how to create and manage email templates |
| Analytics and Reporting | 11% | - Explain how to analyze prospect activity - Explain the difference between asset-level and prospect-level reporting - Describe the different Account Engagement reports and their use cases - Describe how to use B2B Marketing Analytics |
| Account Engagement Configuration | 10% | - Explain how to map Account Engagement fields to Salesforce - Explain the capabilities of the Salesforce Connector - Describe how to set up and configure the Account Engagement Lightning App - Describe the capabilities of the Account Engagement Recycle Bin - Describe the relationship between Account Engagement and Salesforce |
| Lead Generation and Qualification | 14% | - Explain how to create and manage forms - Explain how to use page actions - Describe how to use scoring and grading to qualify leads - Explain how to create and manage landing pages - Explain the concept and process of manual syncing |
| Engagement Studio | 16% | - Describe the process for testing an Engagement Studio program - Explain the purpose and benefits of Engagement Studio - Describe the components of an Engagement Studio program - Explain how to interpret Engagement Studio reports - Describe how to create and manage Engagement Studio programs |
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NEW QUESTION # 254
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
Answer: C
Explanation:
The number that would display on the Report Card for the email send statistic is 100. This is because the Report Card shows the total number of prospects that have reached a specific step in the program, regardless of the date range that you filter by. The date range filter only affects the data that is shown in the Engagement History table, which shows the number of prospects that have taken a specific action on a specific date. Therefore, even if the user filters the program to show a date range of Tuesday through Friday of last week, the Report Card will still show that 100 emails were sent on Monday, as that is the total number of prospects that reached the first step of the program
NEW QUESTION # 255
LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
Answer: A
Explanation:
Explanation
If LenoxSoft has a Marketing Cloud Account Engagement form titled "Request a Demo" on their external website, they should use the Form Report to see how many views their form has received (D). The Form Report shows the number of views, submissions, and conversions for each form created in Marketing Cloud Account Engagement. The Conversions Report (A) shows the number of prospects who converted from anonymous visitors to identified prospects. The Landing Page Report (B) shows the number of views, submissions, and conversions for each landing page created in Marketing Cloud Account Engagement. The Form Handler Report shows the number of submissions and conversions for each form handler created in Marketing Cloud Account Engagement. References: Account Engagement Campaign Reporting
NEW QUESTION # 256
What is the difference between a visitor and a prospect?
Answer: D
Explanation:
Explanation
The difference between a visitor and a prospect is that a visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, click on a tracked link in an email, or are manually imported into Marketing Cloud Account Engagement. A prospect does not necessarily have an opportunity, a Marketing Cloud Account Engagement form submission, or an assigned user, but a visitor does not have any of these either. References Visitors and Prospects
NEW QUESTION # 257
A LenoxSoft marketer selects the option " Redirect the prospect instead of showing the form ' s Thank You Content " when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
Answer: C
Explanation:
If a LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when creating a new Account Engagement landing page, the expected behavior when a prospect submits a form designed to show Thank you Content is that the prospect will be redirected to another webpage . This option overrides the form's Thank you Content and sends the prospect to the specified URL instead. The prospect will not continue to see the form upon submission (A), nor will the discrepancy between the two assets cause an error (B). The form's Thank you Content will not display (D), as it is replaced by the redirect option. References: Redirect Account Engagement Forms to a Success Page
NEW QUESTION # 258
What would make the Salesforce connector become unverified?
Answer: D
Explanation:
The event that would make the Salesforce connector become unverified is the connector user's Salesforce password was changed. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have a connector user, which is a Salesforce user that Marketing Cloud Account Engagement uses to access your Salesforce data and perform actions on your behalf. The connector user needs to have the appropriate permissions and settings in Salesforce, such as the API Enabled and Modify All Data permissions, and the security token2. If the connector user's Salesforce password was changed, the security token would also change, and Marketing Cloud Account Engagement would not be able to authenticate with Salesforce. This would cause the Salesforce connector to become unverified, and the data sync between Marketing Cloud Account Engagement and Salesforce would stop. To fix this, you need to update the connector user's password and security token in Marketing Cloud Account Engagement, and re-verify the Salesforce connector
NEW QUESTION # 259
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