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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Campaign Management	- Campaign creation and configuration 1. Multichannel campaign orchestration 2. Scheduling and activation 3. Email campaign setup
Automation and Orchestration	- Marketing automation workflows 1. Program Designer usage 2. Event-based triggers 3. Journey optimization
Message Design and Content	- Email and template design 1. Dynamic content and personalization 2. Template creation and management 3. Content testing and validation
Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Segmentation rules and filters 3. Profile lists and extensions
Analytics and Reporting	- Campaign performance analysis 1. A/B testing analysis 2. Email engagement metrics 3. Reports and dashboards
Deliverability and Compliance	- Email deliverability management 1. Unsubscribe and preference handling 2. Spam compliance and regulations 3. Sender reputation management
Responsys Platform Overview	- Core Architecture and Components 1. User roles and permissions 2. Responsys account structure 3. Navigation and setup basics

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q35-Q40):

NEW QUESTION # 35
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A. Entry Tracking Variable
B. ORA Variable
C. Get Data Variable
D. Custom SQL Variable
E. Temporary Value Variable

Answer: D

NEW QUESTION # 36
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
B. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
C. Create an Import Supplemental Table job in Responsys for this file.
D. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.

Answer: B

NEW QUESTION # 37
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
B. Recipient registers a SPAM complaint for an email.
C. Recipient deletes a promotional email from the inbox.
D. Recipient inbox is full, so the promotional email is rejected by the server.
E. Recipient selects a Reply-to unsubscribe in a promotional email.

Answer: B,D,E

NEW QUESTION # 38
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
C. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
E. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.

Answer: A

NEW QUESTION # 39
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
B. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
C. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
D. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

Answer: C

NEW QUESTION # 40
......

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