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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Social Studio12%- Social customer service and engagement strategies
- Identity unification and data management
- Social Studio functionality and configuration
Interaction Studio10%- Cross-channel experience optimization
- Real-time personalization and interaction management
Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence
      - Differentiate Einstein features and use cases
      Distributed Marketing2%- Distributed campaign features and sending options
      - Centralized vs localized marketing management
      Ad Studio10%- Ad Studio capabilities and campaign alignment
      - Paid media integration with Marketing Cloud
      Journey Orchestration15%- Integration with Datorama and Google Analytics
      - Journey design and best practices
      - Reporting and analytics for journeys
      Mobile Studio13%- Mobile messaging configuration and best practices
      - MobilePush and WhatsApp integration
      - MobileConnect and GroupConnect features
      Cross-Channel Strategy and Measurement15%- Multi-touch attribution and KPIs
      - Performance reporting and optimization
      - Channel selection and campaign planning

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q57-Q62):

      NEW QUESTION # 57
      Whichis true about SMS Keywords other than HELP or STOP?

      Answer: D


      NEW QUESTION # 58
      How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

      Answer: D

      Explanation:
      * Model Refresh Frequency:
      * Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
      * Daily Refresh:
      * The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
      * Why Not Other Options:
      * A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
      * C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
      * D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
      In Summary:
      The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.


      NEW QUESTION # 59
      send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

      Answer: A,C


      NEW QUESTION # 60
      How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

      Answer:

      Explanation:
      STO predicts the best time to send a message for each contact through Journey Builder STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email STO can help send SMS messages at the time individuals are most likely to engage with the message A


      NEW QUESTION # 61
      Which user role can beused to set up single sign-on in Social Studio?

      Answer: C


      NEW QUESTION # 62
      ......

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