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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q228-Q233):

NEW QUESTION # 228
What is true about the Salesforce connector [Choose two answers]

A. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
B. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
C. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
D. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

Answer: A,B

NEW QUESTION # 229
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
B. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
C. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

Answer: B

NEW QUESTION # 230
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
B. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
C. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Answer: A

NEW QUESTION # 231
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A. Automation rule and user group
B. Form completion action and user queue
C. Automation rule and user queue
D. Form completion action and user group

Answer: A

NEW QUESTION # 232
What is available to choose within Repeat Rule

A. Certain Prospects
B. Days before eligible to repeat rule
C. Limit rule matches
D. Repetition Order

Answer: B,C

NEW QUESTION # 233
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