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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:Marketing-Cloud-Account-Engagement-Specialist
Certificate Validity Period:2 years
Exam Format:Multiple choice, Scenario-based questions
Exam Price:$200 USD
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Consultant
Available Languages:English
Exam Duration:90 minutes
Passing Score:65%
Real Exam Qty:60
Recommended Training:Salesforce Trailhead Learning Path
Exam Registration:Salesforce Trailhead Academy
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:Online proctored or in-person at authorized test centers
Pre Condition:6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 2
  • Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 3
  • Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 4
  • Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 5
  • Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q255-Q260):

NEW QUESTION # 255
What report allows you to see how successful or active a form has been on your site?

Answer: E

Explanation:
Form reports show the performance and activity of your Marketing Cloud Account Engagement forms, which are web forms that capture prospect information. You can use form reports to see how many prospects have viewed, completed, or started but not completed your forms, as well as the conversion rate and average time to complete. You can also drill down into individual form submissions and view the prospect's details and activities. References: [Form Reports], [View Form Reports]


NEW QUESTION # 256
Identify the differences between default and custom roles.

Answer: A,B,C,E

Explanation:
Explanation
Default roles are included with Marketing Cloud Account Engagement and cannot be edited or deleted2. Custom roles can be edited and deleted, and can be created from scratch or from a default role2. Custom roles allow you to customize the access and permissions for different types of users in your organization2


NEW QUESTION # 257
A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers

Answer: A,B

Explanation:
Explanation
The two characteristics that must be true of the list that the prospect can view and opt out of on the Marketing Cloud Account Engagement Email Preference Center are that it is a Static List and that it is a CRM Visible List. A Static List is a list that is manually populated by the marketer or the prospect. A prospect can opt out of a Static List by clicking on the unsubscribe link in an email or by visiting the Email Preference Center and deselecting the list. A CRM Visible List is a list that is synced with a Salesforce campaign and can be viewed and reported on in Salesforce. A prospect can be removed from a CRM Visible List if they no longer meet the criteria of the Salesforce campaign, such as having a certain score or status. Option B is not correct because a Dynamic List is a list that is automatically populated by Marketing Cloud Account Engagement based on criteria that match prospect fields. A prospect cannot opt out of a Dynamic List, but they can be removed from the list if they no longer meet the criteria. Option D is not correct because a Public List is a list that is visible on the Email Preference Center and can be opted in or out by the prospect. A Public List can be either a Static List or a Dynamic List, but it is not a characteristic that affects the prospect's removal from the list.
References: Marketing Cloud Account Engagement Email Preference Center Best Practices - Salesforce Ben, Create a Custom Email Preference Center Page - Salesforce, Crafting Clear Marketing Communication with Marketing Cloud Account Engagement Email Preference Centers


NEW QUESTION # 258
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?

Answer: B

Explanation:
The recommended way for the user to accomplish this is to set the page action URL as https://www.lenoxsoft.com/products/B. This will create a wildcard page action that will match any URL that starts with https://www.lenoxsoft.com/products/B, including the three URLs mentioned. A wildcard page action allows you to apply the same completion action to multiple pages that share a common prefix. This way, the user can notify a specific user when a prospect visits any page under the products/B section of their website


NEW QUESTION # 259
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

Answer: B

Explanation:
A prospect is a visitor who has submitted an email address through a form or landing page on your site. This is the primary way that Marketing Cloud Account Engagement identifies and converts visitors into prospects. A prospect can also be created from an email link click, a manually entered email address, or an import.


NEW QUESTION # 260
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