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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q165-Q170):

NEW QUESTION # 165
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A. True
B. False

Answer: B

NEW QUESTION # 166
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
B. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
C. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
D. For all prospects who have already matched, no new actions will be applied.

Answer: D

NEW QUESTION # 167
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, social post enagements and natural search reports month over month
B. Monitor no of prospects, form submission and email open rate reports month over month
C. Monitor no of prospects, social post enagements and paid search reports month over month
D. Monitor no of visitors, form conversion and email click-through rate reports month over month

Answer: A

NEW QUESTION # 168
Choose required fields while creating a Prospect

A. Company
B. Grade
C. Email
D. Assign To
E. Score
F. CD Campaign
G. Profile

Answer: C,E,F,G

NEW QUESTION # 169
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use multivariate test & Review email preview
B. Use rendering test and send to Test List
C. Use A/B test
D. Use individual email test

Answer: B

NEW QUESTION # 170
......

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