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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Automation and Journey Builder10%- Configure wait and engagement activities
- Design complex multi-step journeys
- Implement decision split logic
Topic 2: Analytics and Reporting15%- Analyze cross channel performance metrics
- Build custom reports and dashboards
- Interpret attribution models
Topic 3: Cross Channel Strategy and Planning15%- Design customer journey touchpoints
- Identify target audiences across channels
- Define cross channel campaign strategy aligned with business objectives
Topic 4: Mobile Messaging (SMS and Push)20%- Apply compliance and regulatory requirements
- Implement mobile opt-in management
- Configure SMS and push notification campaigns
- Design mobile customer journeys
Topic 5: Email Marketing Advanced Concepts25%- Configure dynamic content and personalization
- Optimize email deliverability
- Design A/B and multivariate test strategies
- Implement advanced segmentation strategies
Topic 6: Advertising and Social Integration15%- Configure Advertising Studio integrations
- Leverage Social Studio capabilities
- Implement audience synchronization

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q43-Q48):

NEW QUESTION # 43
Can Social Studio's Sentiment Model be customized? 01m 05s

Answer: D


NEW QUESTION # 44
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

Answer: A


NEW QUESTION # 45
Which channel solution is managed by the sitemap in Interaction Studio?

Answer: C


NEW QUESTION # 46
What is the most frequent option to refresh an Advertising Audience?

Answer: E


NEW QUESTION # 47
What two Journey types enable an administrator to efficiently create and track opens and clicks?

Answer: B,D


NEW QUESTION # 48
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