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| Section | Weight | Objectives |
|---|
| Topic 1: Account Administration and Setup | 20% | - Security and access management - Account configuration and initial setup - Domain and deliverability setup
|
| Topic 2: Data Management | 25% | - Data imports, exports, and Connect integration - Filter Designer and audience segmentation - Profile lists and data model
|
| Topic 3: Program Automation | 20% | - Program testing and deployment - Program Canvas workflow design - Multi-wave and triggered messaging
|
| Topic 4: Reporting and Integrations | 10% | - Troubleshooting common issues - Standard and custom reports - API and third-party integrations
|
| Topic 5: Campaign Management | 25% | - Preference centers and forms - Message design and Responsys Personalization Language (RPL) - Creating and managing campaigns
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q12-Q17):
NEW QUESTION # 12
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Version Test screen and click the Workbook button.
- B. Navigate to the Workbook and click the Version Test button.
- C. Navigate to the Workbook and click the EMD button.
- D. Navigate to the Workbook and click the Validate button.
Answer: B
NEW QUESTION # 13
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. You must delete the first row of the file before performing the import. Your file must contain actual data only.
- B. In the field mapper screen, select the "Columns Already Included" check box.
- C. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
- D. In the import configuration, select the "First line contains column names" check box.
Answer: A
NEW QUESTION # 14
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- B. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- C. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- D. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- E. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
Answer: D
NEW QUESTION # 15
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- B. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- C. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- D. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
Answer: D
NEW QUESTION # 16
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- B. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
- C. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
- D. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
Answer: C
NEW QUESTION # 17
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