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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Topic 1: Lead Management	- Prospect lifecycle and grading/segmentation 1. Sync behavior with Salesforce CRM 2. Lead qualification and scoring model configuration
Topic 2: Account Engagement Fundamentals	- Platform architecture and key concepts 1. Account Engagement (Pardot) objects and data model 2. Business units and org structure
Topic 3: Automation and Campaigns	- Automation tools 1. Automation rules and completion actions 2. Engagement Studio programs
Topic 4: Reporting and Administration	- Analytics and system configuration 1. Campaign reporting and ROI tracking 2. User roles, permissions, and setup configuration
Topic 5: Email Marketing and Engagement	- Email creation and delivery 1. Email templates and dynamic content usage 2. Deliverability and sender reputation management

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q143-Q148):

NEW QUESTION # 143
There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

A. False
S
B. True

Answer: B

NEW QUESTION # 144
If someone opt-out's do we need to delete this Prospect record?

A. False. It is restricted by law not to email them, but we still can track the activity
B. Yes, it is restricted by law

Answer: A

NEW QUESTION # 145
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build automation rules add criteria as Contact as " Renewed " add action as notify assigned user
B. Build dynamic list add criteria as Contact as blank add action as notify assigned user
C. Build dynamic list add criteria as Contact as " Renewed " add action as notify assigned user
D. Build automation rules add criteria as Contact as blank add action as notify assigned user

Answer: B

NEW QUESTION # 146
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A. Tell recipients how to opt out of receiving future email from you
B. Don't use false or misleading header information
C. Tell recipients where you're located
D. Don't use deceptive subject lines
E. Identify the message as an ad
F. Monitor what others are doing on your behalf
G. Honor opt-out requests promptly

Answer: A,B,C,D,E,F,G

NEW QUESTION # 147
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
B. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
C. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

Answer: A

NEW QUESTION # 148
......

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