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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Setup & Administration	6%	- Initial setup process - User attributes management - Identity system configuration
Topic 2: Sitemap	18%	- Web SDK implementation - Content zones - Unified customer profile - Catalog and page mapping - Overview and best practices
Topic 3: Einstein Capabilities	10%	- Einstein recipes - Recipe ingredients
Topic 4: Segmentation	18%	- Segment overview - Filters and goals - Reporting and analytics - Segment rules - Journey Builder segment listener - Segment export
Topic 5: Solution Overview	16%	- Definition of Marketing Cloud Personalization - Typical use cases - Core components of standard implementation - Business value of real-time interaction management - Product terminology
Topic 6: Activation	18%	- Delivery channels - Personalization campaigns - Campaign testing and optimization - Content creation and management
Topic 7: Data Integration	14%	- Salesforce Connector - Data flows in and out of the system - ETL feed system - Event API

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q64-Q69):

NEW QUESTION # 64
What qualifies a web vistor to see any experience of a Web Campaign?

A. Campaign Targeting Rules
B. Einstein Next Best Action
C. Email Campaign Rules
D. Einstein Recipe Ingredients

Answer: A

Explanation:
In Marketing Cloud Personalization,Campaign Targeting Rulesare the key determinants of whether a web visitor qualifies to see a specific experience within a web campaign. These rules act as filters, evaluating visitor attributes, behavior, and context to decide which experience, if any, should be displayed.
Here's how Campaign Targeting Rules work:
* Defining criteria:Marketers define specific criteria or conditions within the campaign setup. These criteria can include user attributes (demographics, location, loyalty status), behavioral data (past purchases, browsing history), or real-time context (device type, time of day).
* Evaluating visitors:When a visitor arrives on the website, Marketing Cloud Personalization evaluates their profile and behavior against the defined targeting rules.
* Delivering experiences:If a visitor meets the criteria of a specific rule, they are eligible to see the corresponding experience within the campaign. This could involve personalized content, targeted offers, or customized recommendations.

NEW QUESTION # 65
When should you define goals and filters?

A. After launching a campaign that you want to measure against a goal or filter
B. Over time, when you have something new you want to meausure
C. Before launching a campaign that you want to measure against a goal or filter
D. When you are reviewing campaign statistics for a published campaign

Answer: D

NEW QUESTION # 66
What is the unified customer profile?

A. A unified view of all customer activity across, websites, web applications, mobile store, call center
B. A profile view for administrators to see activity across all of the customer touch points
C. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
D. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

Answer: C

NEW QUESTION # 67
Which global template do you select and customize to provide product recommendations on the homepage?

A. Einstein Product Recommendations
B. Einstein Content Recommendations
C. InfoBar with CTA
D. Banner with CTA

Answer: A

NEW QUESTION # 68
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A. API
B. Date based
C. Audience
D. Salesforce data

Answer: A

NEW QUESTION # 69
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