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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 2
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 3
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 4
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 5
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q72-Q77):

NEW QUESTION # 72
A data extension contains two fields which are being populated by a query activity. A third field has recently been added to the data extension.
Which SELECT statement is optimal for returning all of the columns in the data extension?

Answer: D

Explanation:
The optimal SELECT statement for returning all columns in the data extension, including the newly added third field, is:
SELECT *
This statement ensures that all fields, including any new fields added to the data extension, are returned without needing to list them explicitly.
References:
Salesforce Marketing Cloud SQL Reference
Query Activity Best Practices


NEW QUESTION # 73
A developer wants to create a data model in Contact Builder.
Which two applications will be able to use this newly-created data model for segmentation?
Choose 2 answers

Answer: B,D

Explanation:
The newly created data model in Contact Builder can be used for segmentation in the following applications:
* Email Studio (A) - Email Studio can use data extensions and attribute groups from Contact Builder for segmentation.
* Journey Builder (C) - Journey Builder can leverage the data model created in Contact Builder for creating targeted journeys and audience segments.
References:
Salesforce Marketing Cloud Contact Builder
Journey Builder Data Integration


NEW QUESTION # 74
Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and thefile name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.

Answer: A,B

Explanation:
To define a filename pattern that matches files starting with the current month and day, you can use the %% MMDD%% pattern and the "Begins With" operator.
* %%MMDD%% Pattern: This pattern represents the month and day in a two-digit format.
* Begins With Operator: This operator ensures that the automation matches filenames that start with the specified pattern.
Salesforce File Drop Automations


NEW QUESTION # 75
A developer is using the legacy endpoint www.exacttargetapis.com and hasbeen asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?

Answer: A

Explanation:
Switching to Tenant Specific Endpoints (TSEs) provides the benefit of improved API performance (D).
Tenant Specific Endpoints are designed to provide optimized performance by ensuring that API calls are routed through endpoints that are dedicated to a specific tenant, reducing latency and potential congestion issues associated with shared endpoints.
References:
Salesforce Marketing Cloud Tenant Specific Endpoints
API Best Practices


NEW QUESTION # 76
Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.
Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

Answer: A

Explanation:
An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.
* Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.
Salesforce Exclusion Script Documentation


NEW QUESTION # 77
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