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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Activation18%- Delivery channels
- Campaign testing and optimization
- Content creation and management
- Personalization campaigns
Solution Overview16%- Product terminology
- Typical use cases
- Business value of real-time interaction management
- Definition of Marketing Cloud Personalization
- Core components of standard implementation
Data Integration14%- Salesforce Connector
- ETL feed system
- Data flows in and out of the system
- Event API
Einstein Capabilities10%- Recipe ingredients
- Einstein recipes
Setup & Administration6%- Initial setup process
- Identity system configuration
- User attributes management
Sitemap18%- Content zones
- Unified customer profile
- Catalog and page mapping
- Web SDK implementation
- Overview and best practices
Segmentation18%- Segment rules
- Filters and goals
- Reporting and analytics
- Segment export
- Segment overview
- Journey Builder segment listener

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q91-Q96):

NEW QUESTION # 91
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

Answer: C

Explanation:
Marketing Cloud Personalization allows a total of64 global filters and goalscombined for each dataset. This limitation ensures optimal performance and manageability of data tracking and evaluation.
Reference: Salesforce Interaction Studio Dataset Configuration Guide.


NEW QUESTION # 92
Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Answer: C

Explanation:
Einstein Content Recommendationis a global template in Interaction Studio that can be customized to provide dynamic and trending blog recommendations on the homepage.
Reference: Salesforce Interaction Studio Einstein Recommendations Guide.


NEW QUESTION # 93
What are two ways to populate the interaction studio catalog? [check]

Answer: A,D


NEW QUESTION # 94
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

Answer: A

Explanation:
TheCatalogis a collection of products and content along with related categories and tags (e.g., brand, gender, style). It is used for managing and personalizing recommendations.
Reference: Salesforce Interaction Studio Catalog Setup Documentation.


NEW QUESTION # 95
What is the best practice naming convention for attributes?

Answer: A


NEW QUESTION # 96
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