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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Social Studio10%- Social analytics and reporting
- Content management and moderation
- Social media publishing and engagement
Topic 2: Interaction Studio8%- Personalization and decisioning capabilities
- Integration with other Marketing Cloud modules
- Real-time interaction management
Topic 3: Triggers7%- Event-driven automation
- SOAP and REST API triggers
- Data extension and trigger management
Topic 4: Journey Orchestration25%- Entry sources and audience evaluation
- Reporting and performance analysis
- Comparison between Datorama and Google Analytics
- Journey design and best practices
- Activities and decision splits
Topic 5: Einstein for Marketing Cloud23%- AI-powered personalization and prediction
- Send Time Optimization
- Einstein Copy Insights
- Einstein Engagement Frequency
- Einstein Engagement Scoring
Topic 6: Ad Studio12%- Campaign management and optimization
- Integration with advertising platforms
- Audience targeting and segmentation
Topic 7: Mobile (SMS/Push)13%- MobileConnect features and capabilities
- Mobile Studio configuration and usage
- GroupConnect and WhatsApp integration
- MobilePush tools and functionalities

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最新的 Accredited Professional AP-214 免費考試真題 (Q94-Q99):

問題 #94
What is the recommended maximum number of activities that should be on a single journey canvas?

答案:C


問題 #95
What happens when a paused journey is resumed?

答案:B


問題 #96
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

答案:B,C


問題 #97
Which three features are supported in MC Advertising Studio?

答案:A,D,E


問題 #98
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

答案:A


問題 #99
......

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