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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Subscriber and Data Management26%- Manage subscribers, lists, and data extensions
- Configure segmentation and audiences
Email Marketing Best Practices15%- Demonstrate subscriber acquisition and retention methodologies
- Differentiate elements that impact message deliverability
- Evaluate email design elements and techniques for effective campaigns
Marketing Automation26%- Configure and execute journeys using Journey Builder
- Configure automations using Automation Studio
Insights and Analytics10%- Analyze email performance and tracking data
Content Creation and Delivery24%- Manage content using Content Builder
- Configure and execute email sends

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q78-Q83):

NEW QUESTION # 78
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Publication Lists and Subscription Centers


NEW QUESTION # 79
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

Answer: B

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Journey Builder Exit Criteria


NEW QUESTION # 80
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

Answer: B

Explanation:
To target a portion of the population within a filtered data extension, the marketer should copy the filtered data extension and then apply additional filter criteria. This approach allows for the creation of a more specific subset of the original audience, ensuring that the upcoming send reaches the desired segment without altering the primary filtered data extension. Reference:Salesforce Marketing Cloud Documentation on Data Extensions and Filtering.


NEW QUESTION # 81
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Automation Notification Settings


NEW QUESTION # 82
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

Answer: B

Explanation:
To ensure that the content within email templates adheres to branding guidelines, you can configure restrictions within a Content Area to limit the types of content blocks that can be used. This ensures that only approved types of content are used in the email, maintaining consistency with branding guidelines.
Reference:Salesforce Marketing Cloud Documentation on Content Area Restrictions


NEW QUESTION # 83
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