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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Ad Studio	10%	- Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment
Topic 2: Journey Orchestration	15%	- Journey design and best practices - Integration with Datorama and Google Analytics - Reporting and analytics for journeys
Topic 3: Einstein for Marketing Cloud	23%	- Differentiate Einstein features and use cases - Implement and configure Einstein capabilities 1. Einstein Recommendations and Predictive Intelligence 2. Einstein Engagement Scoring and Frequency
Topic 4: Mobile Studio	13%	- MobileConnect and GroupConnect features - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration
Topic 5: Social Studio	12%	- Identity unification and data management - Social customer service and engagement strategies - Social Studio functionality and configuration
Topic 6: Cross-Channel Strategy and Measurement	15%	- Channel selection and campaign planning - Multi-touch attribution and KPIs - Performance reporting and optimization
Topic 7: Interaction Studio	10%	- Real-time personalization and interaction management - Cross-channel experience optimization
Topic 8: Distributed Marketing	2%	- Distributed campaign features and sending options - Centralized vs localized marketing management

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q60-Q65):

NEW QUESTION # 60
What are three out of-the-box product capabilities of Interaction Studio?

A. Managing Direct mail campaigns
B. Machine learning and Al functionality
C. Behavioral tracking of each visitor or customer with business context
D. E-commerce point of sale features
E. A single customer profile that unifies data of each individual

Answer: B,C,E

NEW QUESTION # 61
28, Whit are the functionalities of ad studio. Select multiple.

A. myspace user match.
B. Iinkedin Company match.
C. tiktok user match.Ez
D. facebook advanced match.
E. linkedin user match.

Answer: B,D,E

NEW QUESTION # 62
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A. Individually
B. Publish Macros
C. Post Approvals
D. Workspace Shared Notes

Answer: B

NEW QUESTION # 63
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

A. journey Data is a set of static values passed into the journey for each contact.
B. Contac data is dynamic data that retrieves the latest value upon decision split execution.
C. Journey Data is dynamic data that retrieves the latest value upon decision split execution
D. Contact Data is a set of static values passed into the Journey for each contact.

Answer: A,B

NEW QUESTION # 64
Where would you set a threshold limit in social studio

A. tab in engage
B. column in engage
C. workspace settings
D. enterprise admin settings

Answer: B

NEW QUESTION # 65
......

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