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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Lead Management24%- Identify the capabilities and use cases of custom redirects
- Define the capabilities of a segmentation rule
- Explain what a Grade measures and how grading is managed
- Explain what a Score measures and how scoring is managed
- Explain the components and use cases of an automation rule
- Define the capabilities of a completion action
- Define the capabilities of page actions
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
- Identify the capabilities, use cases and interpret reporting metrics for landing pages
Email Marketing20%- Distinguish between the metrics collected in Account Engagement email reporting
- Distinguish between an Email and an Email Template
- Identify the capabilities and use cases for email given a scenario
Engagement Studio17%- Distinguish between the components of an Engagement Program
- Explain Engagement Program structure and capabilities
Visitors and Prospects8%- Describe the relationship between visitors and prospects
- Apply the appropriate plan of action using Prospect Audits given a scenario
Administration11%- Explain the relationship between Account Engagement and Salesforce
- Illustrate how to create, edit, and map fields
- Describe the capabilities of the Account Engagement Recycle Bin

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q89-Q94):

NEW QUESTION # 89
LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?

Answer: D

Explanation:
The reason why the email link www.lenoxsoft.com was not re-written for tracking is that the link should start with http or https to be automatically re-written. Marketing Cloud Account Engagement automatically re-writes links in emails to track the clicks and measure the engagement of the recipients. However, Marketing Cloud Account Engagement only re-writes links that start with http or https, as these are the protocols that indicate a web address. The link www.lenoxsoft.com does not have a protocol, so Marketing Cloud Account Engagement does not recognize it as a web address and does not re-write it for tracking. The other options are not relevant for link re-writing. The link does not need to contain a wildcard, point to go.Marketing Cloud Account Engagement.com, or be populated with variable tags to be automatically re-written. These are features that can be used to create dynamic or custom links, but they are not required for link re-writing. Reference [Link Click Tracking]


NEW QUESTION # 90
Which two actions occur when an automation rule is deleted?
Choose 2 answers

Answer: B,D

Explanation:
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before . Nor does it delete any prospects who matched the rule (D). Reference: Using Account Engagement Automation Rules vs. Salesforce Flows


NEW QUESTION # 91
By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers

Answer: C,E

Explanation:
By default, Pardot integrates closely with Salesforce CRM to synchronize data primarily with two key standard objects: Lead and Contact records. This integration allows Pardot to write marketing data directly to these objects, enabling a seamless flow of information about prospects' activities and engagement. This capability is foundational for maintaining updated and relevant data within Salesforce, facilitating more targeted and effective sales and marketing efforts. Case, Account, and Opportunity records, while important within Salesforce, do not receive direct writes from Pardot by default, although they can be involved in more advanced, customized integrations.


NEW QUESTION # 92
Users can be imported into Marketing Cloud Account Engagement

Answer: A

Explanation:
Users can be imported into Marketing Cloud Account Engagement from a CSV file or from Salesforce3. You can also manually add users individually or in bulk3. Importing users can help you save time and ensure consistency in your user management3


NEW QUESTION # 93
A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''name@companyname.com" is captured on their form.
Which data format is recommended for the email field?

Answer: B

Explanation:
The recommended data format for the email field to ensure that only a prospect's company email address with the format of ''name@companyname.com" is captured on their form is "Emails not from ISPs and free email providers". This option will validate that the email address entered by the prospect is not from a common internet service provider (ISP) or a free email provider, such as Gmail, Yahoo, or Hotmail. This option will help you filter out personal or invalid email addresses and capture more accurate and qualified leads


NEW QUESTION # 94
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