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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 2
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 3
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 4
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 5
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.

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Quiz Reliable MCE-Dev-201 - Reliable Salesforce Certified Marketing Cloud Engagement Developer Braindumps Questions

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q38-Q43):

NEW QUESTION # 38
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.
Which activities should the developer build togenerate the data before transferring it to the SFTP?

Answer: D

Explanation:
To analyze the Send, Click, and Open Data Views and transfer the data to the SFTP, the developer should build the following activities:
* Query Activity - To query and gather the data from the Send, Click, and Open Data Views.
* Data Extension Extract - To extract the queried data from the data extension and prepare it for transfer to the SFTP.
References:
Salesforce Marketing Cloud Query Activity
Salesforce Marketing Cloud Data Extract Activity


NEW QUESTION # 39
Which two ways would a developer write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension?
Choose 2 answers

Answer: A,C

Explanation:
To write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension, the developer can use:
* %%SendBoo1 < 1 (B) - This script directly checks if the Boolean field SendBoo1 is less than 1, effectively excluding records where the field is false.
* %%=Lookup('Excluded', 'SendBoo1', 'Subscribekey', _Subscribekey) == false (C) - This script performs a lookup to check the value of SendBoo1 in the 'Excluded' data extension, comparing it against the Subscribekey. If the value is false, the email is excluded.
References:
AMPscript Guide
Salesforce Marketing Cloud Documentation


NEW QUESTION # 40
A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?

Answer: A

Explanation:
To manage the data model programmatically and access the Attribute Group schema, the REST API should be used. The REST API provides endpoints to interact with and retrieve information about Attribute Groups and their schemas.
Salesforce REST API


NEW QUESTION # 41
A new record is appendedto the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?

Answer: C

Explanation:
To select a unique list of subscribers who have made multiple purchases, the developer should use the following SQL statement:
SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*) > 1 This query groups the records by SubscriberKey and selects only those groups where the count of records is greater than one, indicating multiple purchases.
References:
SQL GROUP BY Statement
SQL HAVING Clause


NEW QUESTION # 42
A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.
Which tworoutes would allow this?
Choose 2 answers

Answer: A,C

Explanation:
To add and verify From Addresses in Marketing Cloud, you can use the following routes:
* POST /messaging/v1/domainverification: This endpoint is used to verify a single domain.
* POST /messaging/v1/domainverification/bulk/insert: This endpoint is used to verify multiple domains in bulk.
Salesforce Domain Verification API


NEW QUESTION # 43
......

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