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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Personalizing the Prospect Experience8%- Design personalized interactions
- Recommend engagement enhancements
- Implement consent and preference management
Topic 2: Lead Management14%- Configure lead routing and handoff processes
- Design lead generation strategies
- Implement scoring and grading models
Topic 3: Account Configuration16%- Technical setup and architecture planning
- Usage governance and permission strategies
- Data migration and integrity maintenance
Topic 4: Sales Emails and Alerts6%- Configure Sales Emails and Alerts features
- Maximize sales and marketing alignment
Topic 5: Reporting, Metrics, and Analytics12%- Interpret results and recommend improvements
- Define relevant KPIs and metrics
- Configure and customize reports and dashboards
Topic 6: Automating Business Processes17%- Design engagement programs and sequences
- Build lead nurturing and campaign workflows
- Select appropriate automation tools
Topic 7: Evaluation17%- Design strategies to identify customer needs
- Assess existing infrastructure and marketing maturity
- Analyze business requirements and recommend solutions
Topic 8: Email Marketing10%- Apply email marketing standards and best practices
- Ensure deliverability and compliance
- Optimize email content and performance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q93-Q98):

NEW QUESTION # 93
Which are Actions Available with Salesforce Connector (Choose three)

Answer: A,B,E


NEW QUESTION # 94
Which is true about Visitor Filters?

Answer: A,B,C,D


NEW QUESTION # 95
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

Answer: B


NEW QUESTION # 96
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

Answer: A


NEW QUESTION # 97
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

Answer: A,C


NEW QUESTION # 98
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