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| Section | Weight | Objectives |
|---|---|---|
| Integration | 22% | - Connect with Salesforce CDP and external systems - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud - Use API templates and data exchange standards |
| Loyalty Program and Process Configuration | 52% | - Manage member profiles, enrollment and status - Configure core loyalty program features - Set up tier models, levels and rules - Define experiential rewards and promotions - Build analytics and reporting dashboards - Establish access controls and permissions - Configure partner management and incentives |
| Strategies and Design | 16% | - Apply implementation best practices - Define points, redemption processes and benefit structures - Plan promotion lifecycle and marketing strategies - Align loyalty solutions with business needs and requirements - Design loyalty architecture and solution overview |
| On-Going Loyalty Management | 10% | - Manage deployment across sandbox and production - Leverage mobile and advanced features - Resolve operational and service issues - Monitor program performance and optimize campaigns |
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NEW QUESTION # 57
A company is designing a new Loyalty Program to reward its members based on purchases and short-term and long-term engagement with the program.
Which two types of currency does Salesforce Loyalty Management offer out-of-the-box that can be configured to accomplish the company's Loyalty Program objectives?
Answer: B
Explanation:
Salesforce Loyalty Management offers two types of currency out-of-the-box that can be configured to accomplish the company's objectives for rewarding members based on purchases and engagement:
Non-Qualifying Points and Qualifying Points (B): Non-Qualifying Points are typically used for redemption purposes, allowing members to redeem these points for rewards or benefits. Qualifying Points, on the other hand, are often used to determine a member's tier or status within the loyalty program, often based on their purchases or engagement activities.
Fixed Model and Activity Model (option A), Activity Points (option C), and Fixed Model in combination with Qualifying Points (option D) are not types of currency offered by Salesforce Loyalty Management. The system specifically uses Non-Qualifying and Qualifying Points to differentiate between points that contribute to tier status and those available for redemption.
Salesforce documentation on Loyalty Management would detail the configuration and use of these currencies within a loyalty program, including how they can be tailored to meet specific program objectives.
NEW QUESTION # 58
A member reaches out to the Member Services team regarding points that have expired and requests to restore them. The Loyalty program has a fixed model expiration for non-qualifying points.
How should the Member Services Agent restore the expired points and also set them to expire in the next two months?
Answer: A
Explanation:
To restore expired points for a member in a Loyalty program with a fixed model expiration for non-qualifying points and set them to expire in the next two months, the Member Services Agent should:
Use 'Adjust Points' action on Loyalty Program Member page to credit points and select the Points Expiration Date as two months from the current date (B): This action allows for the direct adjustment of the member's points balance, including the ability to specify a new expiration date for the credited points. It's a straightforward and effective way to restore expired points and set a new expiration date, aligning with the member's request.
Deleting the transaction journal that expired the points (option A), editing the 'Credit' ledgers (option C), or editing the Loyalty Member Currency record (option D) are not standard practices for restoring expired points and setting a new expiration date in Salesforce Loyalty Management.
Salesforce documentation on Loyalty Management would detail the process for adjusting points, including how to handle requests for restoring expired points and setting new expiration dates, ensuring member satisfaction and program integrity.
NEW QUESTION # 59
A Consultant needs to configure the Loyalty tier groups for a Loyalty Program with the following specifications:
Qualifying period is reset once a year on the 31st of March.
The member-tier is not extended upon expiration.
Which two settings within the Loyalty tier groups configuration should the Consultant configure to meet the required specifications?
Answer: B,D
NEW QUESTION # 60
What two ways could an Administrator configure a Promotion to target a specific audience?
Answer: A,C
Explanation:
Totarget a specific audience with a Promotion in Salesforce Loyalty Management, an administrator could:
* Option C " Create a segment in the Salesforce Customer Data Platform and associate the segment to the promotion. " This allows for precise targeting based on detailed segmentation criteria.
* Option D " Link a promotion to a campaign and associate a segment to the campaign. " This method utilizes Salesforce ' s campaign management features to target promotions to specific segments.
Reference: Salesforce Loyalty Management documentation on promotions and segmentation provides insights into how promotions can be targeted to specific audiences using Salesforce CDP and campaign functionalities.
NEW QUESTION # 61
What is the most efficient way to automatically reset qualifying points for high volume Loyalty Programs?
Answer: A
Explanation:
The most efficient way to automatically reset qualifying points for high-volume Loyalty Programs is to use the out-of-the-box 'Reset Qualifying Points' data processing engine and trigger its execution using, for instance, a Schedule-Triggered Flow. This method leverages Salesforce's built-in capabilities to manage the reset process without the need for custom code. The data processing engine is designed to handle large volumes of data efficiently, ensuring that the points reset process is completed accurately and timely across all relevant member accounts.
NEW QUESTION # 62
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