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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Collaboration with Stakeholders | 23% | - Identify stakeholders and build effective relationships - Bridge gaps between business and technical teams - Select appropriate communication and analysis techniques - Plan discovery activities based on stakeholder groups |
| Topic 2: Requirements Gathering and Management | 18% | - Engage stakeholders to elicit, validate, and prioritize requirements - Distinguish between scope, requirements, and user stories - Document and maintain requirements in version control |
| Topic 3: Business Process Mapping and Optimization | 12% | - Validate process designs with stakeholders - Map existing business processes - Design optimized processes aligned with Salesforce - Identify improvement opportunities |
| Topic 4: Customer Discovery | 17% | - Identify business goals, strategies, and challenges - Analyze environment and identify constraints/opportunities - Understand role of Business Analyst in implementation lifecycle - Align Salesforce capabilities with business needs - Assess current state of Salesforce usage |
| Topic 5: Development Support and User Acceptance | 12% | - Evaluate test results and confirm solution meets requirements - Document lessons learned and feedback - Define and plan user acceptance testing - Support development teams with clarification |
| Topic 6: User Stories and Acceptance Criteria | 18% | - Define components of a well-formed user story - Manage and maintain user story documentation - Write clear, testable acceptance criteria |
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NEW QUESTION # 11
After the completion of the most recent sprint at Cloud Kicks (CK), the business analyst (BA) provided a demo of three user stories for the customer support solution to a senior executive. During the demo, the BA showcased the following Salesforce functionalities:
1. Searching for an account
2. Creating a new case
3. Closing a case
After the demo, the BA received poor feedback stating that the executive was unsure about the definition of a
"case."
What should the BA do differently in the next demo?
Answer: A
Explanation:
User stories should follow the "Who, What, Why" format to ensure clarity and relevance:
Avoiding Ambiguity: The feedback about the unclear definition of "case" highlights a lack of context in the user story. Following the "Who, What, Why" format ensures that stories are understandable to all stakeholders.
Best Practices: Salesforce recommends well-structured user stories to communicate functionality clearly during demos and workshops.
Stakeholder Alignment: Including the "why" links functionality to business value, helping stakeholders understand the purpose of features showcased.
NEW QUESTION # 12
The Sen/ice Center at Universal Containers (UC) uses Service Cloud and Experience Cloud to manage its customer case lifecycle. UC wants to limit the number of interactions a customer has during the lifecycle. The project leader has asked the business analyst (BA) to visually illustrate the lifecycle.
Which document should the BA create?
Answer: C
Explanation:
This answer identifies a journey map as the document that the BA should create to visually illustrate the customer case lifecycle for UC. A journey map is a tool that shows how customers interact with a business across different touchpoints, channels, and stages. A journey map helps to understand and improve the customer experience, identify pain points and opportunities, and align business goals with customer needs.
References: https://trailhead.salesforce.com/en/content/learn/modules/customer-journey-basics/create-a- customer-journey-map
NEW QUESTION # 13
Universal Containers recently launched a solution that leverages Service Cloud for its North America (NA) customer support team. Planning has started for the second phase of the project which will expand the solution to include the Asia Pacific (APAC) customer support team. The APAC readership team has indicated that its processes are similar to the NA team. The APAC team wants to see the high-level process areas that were used for the NA team so it car scope the key priorities for the overall business. The business analyst (BA) has scheduled a meeting with the APAC team. , Which action should the BA take during the meeting?
Answer: A
Explanation:
A capability model is a high-level representation of what a business does or needs to do in order to achieve its goals and objectives. A capability model can help a business analyst review the key process areas that were used for NA team with APAC team so they can scope their priorities for overall business improvement. A capability model can also help identify gaps or overlaps between different regions or teams.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-business-analyst-certification-prep/create- a-capability-model
https://www.bain.com/insights/management-tools-capability-sourcing/
NEW QUESTION # 14
The VP of sales at Clod Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams' definition of a qualified lead?
What should the BA focus on?
Answer: B
Explanation:
The business analyst should focus on scheduling an all-day collaboration workshop with both teams to resolve their differences around contact management for a new Salesforce implementation. A collaboration workshop is a technique to bring together different stakeholders to share information, discuss issues, generate ideas, make decisions, or reach consensus on a topic or problem. Scheduling an all-day collaboration workshop with both teams can help identify their needs, expectations, pain points, goals, and priorities around contact management and find common ground or alignment among them. Mapping historical lead data from each team and building charts to highlight similarities is not a good option because it would not address the disconnect between the sales and marketing teams' definition of a qualified lead, which is related to contact management, not lead management. Evaluating team' skill and experience to determine how they can better align is not a good option because it would not address the disconnect between the sales and marketing teams' definition of a qualified lead, which is related to contact management, not skill or experience.
References: 1 https://trailhead.salesforce.com/en/content/learn/modules/salesforce-business-analyst- certification-prep/collaborate-with-stakeholders
NEW QUESTION # 15
When customers have had an issue making an online purchase on the Northern Trail Outfitters (NTO) website, they submitted feedback about the quality of the service provided by the support team. MTO has listened to its customers and wants to make improvements.
How should the business analyst guide the conversation with stakeholders to identify meaningful process improvements?
Answer: C
Explanation:
Facilitating workshops is the best way to guide conversations and identify meaningful process improvements:
Stakeholder Engagement: Workshops bring together diverse perspectives, enabling stakeholders to share insights and prioritize issues based on their impact and feasibility.
Interactive Problem-Solving: Salesforce's business analysis methodology recommends workshops as an effective way to identify root causes and collaboratively develop solutions.
Prioritization: The collaborative format helps stakeholders focus on key pain points and align on process improvements that deliver the most significant value.
NEW QUESTION # 16
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