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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q195-Q200):

NEW QUESTION # 195
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True
B. False

Answer: A

NEW QUESTION # 196
Select all available User Email Preferences

A. Send daily visitor activity emails
B. Send an email when a prospect is assigned
C. Send daily prospect activity emails (for all prospects)
D. Send weekly search marketing email (sent on Fridays)
E. Send weekly inactive automations report email
F. Send starred prospect activity alerts
G. Send monthly inactive automations report email
H. Send daily prospect assignment emails
I. Send daily prospect activity emails (for my prospects)
J. Send daily visitor assignment emails
K. Send weekly search marketing email (sent on Mondays)

Answer: A,B,C,F,G,H,I,K

NEW QUESTION # 197
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Einstein Behavior Score
B. Marketing Cloud Account Engagement Grade field
C. Marketing Cloud Account Engagement Score field
D. Einstein Lead Score

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5

NEW QUESTION # 198
Is it possible to split Dynamic List to other Dynamic Lists?

A. False
B. True

Answer: A

NEW QUESTION # 199
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign

Answer: A,B

NEW QUESTION # 200
......

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