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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions
Topic 2: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Topic 3: Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers
Topic 5: Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Topic 6: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q235-Q240):

NEW QUESTION # 235
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
B. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
C. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
D. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Answer: D

NEW QUESTION # 236
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Ask their accounting team to review and select the five most helpful fields.
B. Review existing forms and landing pages to understand what data needs to be collected.
C. Filter existing prospect records to see which custom fields have the most data.
D. Pull a report of the data they intend to use for segmentation purposes.

Answer: B,D

NEW QUESTION # 237
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

A. Dynamic List
B. Test List
C. Static List
D. Static or Dynamic list

Answer: C

NEW QUESTION # 238
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A. Create all contacts as campaign members in one campaign.
B. Develop dynamic content based on lead fields.
C. Identify attributes of the key accounts they want to target.
D. Convert all existing leads into contacts to tie to accounts.

Answer: C

NEW QUESTION # 239
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Case
B. Order
C. Opportunity
D. Account

Answer: C,D

NEW QUESTION # 240
......

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