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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Automation and Orchestration	- Marketing automation workflows 1. Journey optimization 2. Program Designer usage 3. Event-based triggers
Topic 2: Message Design and Content	- Email and template design 1. Content testing and validation 2. Template creation and management 3. Dynamic content and personalization
Topic 3: Analytics and Reporting	- Campaign performance analysis 1. Reports and dashboards 2. Email engagement metrics 3. A/B testing analysis
Topic 4: Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Segmentation rules and filters 3. Profile lists and extensions
Topic 5: Deliverability and Compliance	- Email deliverability management 1. Unsubscribe and preference handling 2. Spam compliance and regulations 3. Sender reputation management
Topic 6: Campaign Management	- Campaign creation and configuration 1. Multichannel campaign orchestration 2. Scheduling and activation 3. Email campaign setup
Topic 7: Responsys Platform Overview	- Core Architecture and Components 1. User roles and permissions 2. Navigation and setup basics 3. Responsys account structure

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q11-Q16):

NEW QUESTION # 11
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

A. Use the Campaign Search feature.
B. Look in each folder until you find the campaign.
C. Use the Manage Campaign screen.
D. Use the Campaign Debugger tool.

Answer: A

NEW QUESTION # 12
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A. In the SMS campaign message designer, enable conversion tracking.
B. In the SMS campaign message designer, you must enable link tracking for the campaign.
C. You must purchase Premium tracking in order to support link tracking in Responsys.
D. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
E. You must select a Responsys link table with the link names and URLs to be used in the SMS message.

Answer: A,B,D,E

NEW QUESTION # 13
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

A. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
B. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
C. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
D. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
E. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

Answer: A

NEW QUESTION # 14
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
B. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
C. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
D. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
E. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.

Answer: A,D,E

NEW QUESTION # 15
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

A. Sent Date = August 1 to August 2, 2016
B. Interval Date = August 1, 2016 plus one day
C. Event Date = August 1, 2016
D. Sent Date = August 1, 2016
E. Live Date - August 1, 2016

Answer: E

NEW QUESTION # 16
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