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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing Best Practices15%- Differentiate elements that impact message deliverability
- Demonstrate subscriber acquisition and retention methodologies
- Evaluate email design elements and techniques for effective campaigns
Insights and Analytics10%- Analyze email performance and tracking data
Content Creation and Delivery24%- Configure and execute email sends
- Manage content using Content Builder
Marketing Automation26%- Configure and execute journeys using Journey Builder
- Configure automations using Automation Studio
Subscriber and Data Management26%- Configure segmentation and audiences
- Manage subscribers, lists, and data extensions

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q139-Q144):

NEW QUESTION # 139
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

Answer: B

Explanation:
Datorama Reports in Salesforce Marketing Cloud provide a powerful way to explore and analyze large volumes of send data without needing to write SQL queries. By using the pivot table feature in Datorama Reports, NTO can dynamically filter, sort, and group their data in one view, making it easier to gain insights and analyze performance metrics.
References:
Salesforce Marketing Cloud Documentation:Datorama Reports


NEW QUESTION # 140
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?

Answer: C

Explanation:
Reference:Salesforce Documentation - Einstein ContentSelection


NEW QUESTION # 141
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

Answer: B

Explanation:
To ensure that a data extension includes only records from the previous day and is updated with newly added records, the marketer should schedule an automation to refreshthe filter activity daily. This approach ensures that the data extension is consistently updated with the latest relevant records, maintaining its accuracy and relevance for campaigns.
References:
Salesforce Marketing Cloud Documentation on Filter Activity


NEW QUESTION # 142
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meetaccessibility standards?

Answer: C

Explanation:
To ensure that emails are accessible, the email designer should follow best practices such as using contrasting colors. High contrast betweentext and background colors helps people with visual impairments or color blindness to read the content more easily. This practice is a key aspect of meeting accessibility standards and making content accessible to a broader audience.
Reference: SalesforceMarketing Cloud Documentation on Email Accessibility Best Practices


NEW QUESTION # 143
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Query Activities


NEW QUESTION # 144
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