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| Section | Weight | Objectives |
|---|---|---|
| Segmentation | 18% | - Segment rules and filters - Goals and reporting - Export segments - Journey Builder segment listener |
| Solution Overview | 16% | - Real-time Interaction Management (RTIM) value and use cases - Core components and terminology - Marketing Cloud Personalization fundamentals |
| Einstein Capabilities | 10% | - Einstein recipes - Ingredients and recommendation tuning |
| Activation | 18% | - Server-side campaigns - A/B Testing - Email and mobile campaigns |
| Setup & Administration | 6% | - Initial platform setup - User attributes and identity system |
| Sitemap | 18% | - Catalog and page mapping - Web SDK implementation - Unified customer profile - Content zones |
| Data Integration | 14% | - Event API - Data flows in and out of Marketing Cloud Personalization - Salesforce Connector - ETL feed system |
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NEW QUESTION # 86
Which two successs metrics can a company achieve with IS their web channel?
Answer: C,D
Explanation:
* Interaction Studio (IS) helps businesses achieve significant success metrics through web channel personalization:
* Increase in Conversion Rate: By delivering tailored experiences and recommendations, IS drives more users to take desired actions (e.g., purchases, sign-ups).
* Increase in Revenue: Enhanced user engagement and conversions contribute directly to revenue growth.
NEW QUESTION # 87
What qualifies a web vistor to see any experience of a Web Campaign?
Answer: B
NEW QUESTION # 88
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
Answer: A
Explanation:
TheCollaborative Filteringingredient uses a "people like me" algorithm to recommend products or content based on the behavior of similar users.
Reference: Salesforce Interaction Studio Recipe Ingredients Documentation.
NEW QUESTION # 89
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?
Answer: B
NEW QUESTION # 90
Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?
Answer: C,D
Explanation:
* Increase in Conversion Rate: Marketing Cloud Personalization enables targeted and dynamic recommendations, driving higher conversion rates.
* Increase in Revenue: By improving engagement and personalization, it directly impacts overall revenue.
NEW QUESTION # 91
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