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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Integration20%- Data model support for personalized messaging
- Marketing Cloud Connect configuration and troubleshooting
- Integration with Salesforce CRM and external systems
- Extension products and integration solutions
Automation20%- Automation Studio activities and workflows
- Scheduling and monitoring automations
- Complex automation scenarios and best practices
- Journey Builder design and implementation
Account Configuration12%- Mobile Studio configuration and features
- Sender authentication and deliverability management
- Account hierarchy and business unit setup
- User roles, permissions and security settings
Discovery and Architecture16%- Solution design and architecture planning
- Data and segmentation strategy design
- Long-term solution maintainability and scalability
- Requirements gathering and analysis
Messaging11%- Email, SMS and push message design
- Content personalization and dynamic content
- Message delivery and optimization
- Cross-channel messaging strategy
Data Modeling and Management21%- Reporting, tracking and data views
- Contact configuration and identity management
- Data import, export and transformation
- Data extensions, attribute groups and relationships

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q44-Q49):

NEW QUESTION # 44
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Answer: B,C


NEW QUESTION # 45
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
(Choose two.)

Answer: B,D


NEW QUESTION # 46
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

Answer: D

Explanation:
To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating local copies or duplicating data.References:https://help.salesforce.com/s/articleView?id=sf.mc_co_share_data_extensions_across_business_


NEW QUESTION # 47
Which two statements are correct about Send Logging? Choose 2 answers

Answer: A,B


NEW QUESTION # 48
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?

Answer: B


NEW QUESTION # 49
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