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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. User roles and permissions 3. Connector setup with Salesforce CRM

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q12-Q17):

NEW QUESTION # 12
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
C. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
D. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

Answer: B

NEW QUESTION # 13
Which are true about Marketing Cloud Account Engagement Recycle Bin

A. Tags are deleted permanently and don't appear in the recycle bin
B. Items in the recycle bin don't count toward usage limits
C. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
D. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
E. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
F. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
G. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign

Answer: A,B,E,F,G

NEW QUESTION # 14
A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. Marketing Cloud Account Engagement Admin changed each email address
B. Table action updated users
C. Import and update users
D. User sync mapped email address

Answer: D

NEW QUESTION # 15
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

A. Send a list email to all prospects who are opted in.
B. Send Engage emails to all prospect who are opted in.
C. Send an automated operational email to all prospects.
D. Send an operational email to all prospects.

Answer: D

NEW QUESTION # 16
What is true about grading? [Choose two answers]

A. All prospects start with a grade of D.
B. A prospect can be associated to multiple profiles.
C. You cannot change the default profile criteria
D. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

Answer: A,D

NEW QUESTION # 17
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