MCAE-Con-201英語版、MCAE-Con-201試験問題集

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Topic 2: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules
Topic 3: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance
Topic 4: Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages
Topic 6: Email Marketing	20%	- Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails

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MCAE-Con-201試験問題集 & MCAE-Con-201日本語参考

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Salesforce Certified Marketing Cloud Account Engagement Consultant 認定 MCAE-Con-201 試験問題 (Q45-Q50):

質問 # 45
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A. LenoxSoft added location based criteria
B. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
C. LenoxSoft uses location based scoring categories .
D. LenoxSoft must add prospect to a dynamic list

正解：B

質問 # 46
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
B. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
C. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
D. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

正解：C

質問 # 47
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. All prospects on the recipient list must be assigned to a user.
B. The assigned user must be connected through user sync.
C. The email must also contain assigned user merge fields.
D. There must also be a general or specific user as a sender.

正解：D

質問 # 48
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
B. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
C. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

正解：D

質問 # 49
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send the least targeted content first, followed by more targeted content
B. Send five emails exactly seven days apart, without any following steps
C. Send emails using dynamic content based on prospect account fields
D. Send highly targeted content first, followed by less targeted content

正解：C

質問 # 50
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