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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Analyzing and Reporting16%- Draw insights from data
- Make data-driven recommendations based on analysis
- Interpret activity reporting results
Configuring, Executing, and Managing50%- Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities
- Create and manage experiences using both composers
- Build audiences, define goals, conduct QA, and manage activities within Adobe Target
- Utilize Automated Personalization (AP) and Recommendations appropriately
- Choose between Visual Experience Composer (VEC) and Form-Based Composer
Troubleshooting and Optimization8%- Implement best practices for ongoing optimization
- Optimize activity performance based on results
- Identify and resolve common implementation issues
Planning and Strategy26%- Describe KPI-based primary and secondary success metrics
- Construct test hypotheses based on a given scenario
- Identify business KPIs and successfully translate these into optimization goals given key business requirements
- Given a scenario, assess audience requirements
- Identify hypothesis elements
- Describe how variables impact an activity
- Identify opportunities for testing based on business KPIs and data analysis
- Describe appropriate analytics reporting sources (Target or Adobe Analytics)

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Adobe Target Business Practitioner Professional Sample Questions (Q23-Q28):

NEW QUESTION # 23
Management at a subscription-based service is concerned about the churn rate among its existing customers. After analyzing customer data, they notice that users who do not engage with the latest content have a higher likelihood of canceling their subscriptions. What optimization strategies in Adobe Target could address this issue?

Answer: D


NEW QUESTION # 24
Which steps can improve the reliability of A/B Test results? (Select two.)

Answer: B,C


NEW QUESTION # 25
What is the limit of profile parameters per mbox call?

Answer: B


NEW QUESTION # 26
Which settings can be configured for Multivariate Testing? (Select two.)

Answer: A,C


NEW QUESTION # 27
Which variable has the greatest impact on the sample size required for a test?

Answer: D


NEW QUESTION # 28
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