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| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 16% | - Describe how to create and manage Engagement Studio programs - Describe the components of an Engagement Studio program - Explain the purpose and benefits of Engagement Studio - Describe the process for testing an Engagement Studio program - Explain how to interpret Engagement Studio reports |
| Lead Generation and Qualification | 14% | - Explain the concept and process of manual syncing - Explain how to create and manage landing pages - Explain how to use page actions - Describe how to use scoring and grading to qualify leads - Explain how to create and manage forms |
| Email Marketing | 15% | - Describe the email rendering and validation process - Explain how to perform A/B testing - Explain how to create and manage email templates - Describe the email sending process and deliverability - Explain how to create and manage lists - Explain the differences between one-time emails, autoresponders, and engagement studio emails |
| Prospect Management | 13% | - Describe the components of a prospect record - Describe how to manage the Account Engagement prospect lifecycle - Explain how to create and maintain prospects - Explain how to build and manage prospect lists |
| Analytics and Reporting | 11% | - Explain the difference between asset-level and prospect-level reporting - Describe the different Account Engagement reports and their use cases - Describe how to use B2B Marketing Analytics - Explain how to analyze prospect activity |
| Administration and Governance | 9% | - Explain the purpose and use of Connected Campaigns - Describe how to configure user roles and permissions - Describe how to configure and manage visitor filters - Explain how to configure and use the Recycle Bin - Describe how to manage Account Engagement campaigns |
| Marketing Automation | 12% | - Explain how to create and manage completion actions - Explain how to create and manage page actions - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules |
| Account Engagement Configuration | 10% | - Explain how to map Account Engagement fields to Salesforce - Describe the relationship between Account Engagement and Salesforce - Describe how to set up and configure the Account Engagement Lightning App - Describe the capabilities of the Account Engagement Recycle Bin - Explain the capabilities of the Salesforce Connector |
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NEW QUESTION # 128
Arrange the steps to Access a Prospect Record:
Answer: F
Explanation:
According to the Salesforce documentation, the correct steps to access a Prospect Record are: B) Mouseover Prospects, C) Click Prospect List, and A) Select Prospect. A Prospect Record is a feature that shows the detailed information and activity history of a prospect in Marketing Cloud Account Engagement. A Prospect Record can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different sections of information for the prospect, such as details, insights, activities, or custom fields. To access a Prospect Record, the user needs to follow these steps:
* Mouseover Prospects: The user needs to move the cursor over the Prospects tab in the navigation bar in Marketing Cloud Account Engagement. This will open a drop-down menu with different options, such as Prospect List, Add Prospect, or Import Prospects.
* Click Prospect List: The user needs to click on the Prospect List option in the drop-down menu. This will open the Prospect List page, which shows a list of prospects in Marketing Cloud Account Engagement. The user can customize, sort, filter, search, or export the Prospect List, and they can also perform different actions on the prospects, such as assign, delete, or edit.
* Select Prospect: The user needs to select the prospect that they want to access from the Prospect List.
This will open the Prospect Record page, which shows the detailed information and activity history of the prospect. The user can view, edit, or update the Prospect Record, and they can also perform different actions on the prospect, such as sending an email, adding to a list, or changing the score or grade.
References: Salesforce documentation
NEW QUESTION # 129
A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?
Answer: A
Explanation:
According to the Salesforce documentation, the asset that should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML is a layout template. A layout template is a reusable design that defines the structure and style of a landing page. A layout template can be created using HTML, CSS, and JavaScript, and it can include editable regions where the user can add content and forms. A layout template can be applied to multiple landing pages, and it can be used to create custom landing pages with pre-existing HTML. Dynamic content, custom redirect, and stock template are not assets that can be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML, as they are related to other aspects of landing page creation, such as personalization, tracking, and design. Reference: Salesforce documentation
NEW QUESTION # 130
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
Answer: A
Explanation:
Explanation
The reason why the reporting metrics of Email Template A are not changing as a result of the new list email send is that the metrics would be attributed to Email Template B. When a user creates a copy of an email template, makes changes and saves it as a new email template, the new email template becomes a separate entity from the original email template. The new email template has its own name, ID, and reporting metrics.
The reporting metrics of an email template include the number of sends, total opens, unique opens, total clicks, unique clicks, opt-outs, and spam complaints. These metrics are calculated based on the emails that use the email template. Therefore, when the user sends a list email using Email Template B, the reporting metrics of Email Template B are updated, but the reporting metrics of Email Template A are not affected1. Option A is not correct because an email template's metrics do change after the template is used one time. An email template's metrics are updated every time an email that uses the template is sent, opened, clicked, opted out, or marked as spam1. Option B is not correct because Email Template A should not have been deleted after creating the copy. Deleting an email template does not affect the reporting metrics of the template or the emails that use the template. Deleting an email template only prevents the template from being used for new emails1. Option D is not correct because the user should not have made Email Template A the primary template. There is no concept of a primary template in Marketing Cloud Account Engagement. Each email template is independent and can be used for different types of emails. Making Email Template A the primary template would not change the reporting metrics of the template or the emails that use the template
NEW QUESTION # 131
Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers
Answer: C,D,E
Explanation:
Explanation
When working on a list email, the Marketing Manager has three options that are not available when working on an Account Engagement email template. They are:
* Ability to send the email immediately. This option allows the Marketing Manager to send the list email to the selected recipients as soon as the email is ready, without scheduling it for a later date or time. This
* option is useful for urgent or time-sensitive messages6
* Ability to schedule the email. This option allows the Marketing Manager to choose a specific date and time to send the list email to the selected recipients. This option is useful for planning ahead or aligning with the best time to reach the audience6
* Recipient and suppression lists. This option allows the Marketing Manager to select which lists of prospects will receive the list email, and which lists of prospects will be excluded from receiving the list email. This option is useful for targeting and segmenting the audience based on their attributes or behaviors6
NEW QUESTION # 132
How can a Prospects score be changed?
Answer: A,C
Explanation:
A prospect's score is a numerical value that indicates their level of interest in your products or services. You can change a prospect's score in two ways: using completion actions or manually. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to adjust a prospect's score based on their behavior.
Manually, you can edit a prospect's score by entering a new value in the score field on their record. You cannot change a prospect's score using segmentation rules or profiles. References: [Scoring], Completion Actions, [Edit Prospects]
NEW QUESTION # 133
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