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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Analytics and Reporting- Reporting and dashboard interpretation
- Tracking and performance metrics
Automation and Journey Orchestration- Automation Studio activities
- Journey Builder design and execution
Data Management- Subscriber data management and segmentation
- Data imports, extracts, and synchronization
- Data extensions and data modeling
Integration and Messaging- API integrations and data exchange
- Cross-channel messaging concepts
Email Marketing and Content- Email content creation and personalization
- Deliverability and sender authentication
Marketing Cloud Setup and Architecture- Account configuration and setup
- User roles, permissions, and security model

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q128-Q133):

NEW QUESTION # 128
A customer wants to display asubscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

Answer: A


NEW QUESTION # 129
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

Answer: D


NEW QUESTION # 130
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers NOT to use custom roles unless it is absolutely necessary.
How should a consultant create and assign roles for NTO?

Answer: B


NEW QUESTION # 131
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?

Answer: B,C,E


NEW QUESTION # 132
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

Answer: C,D

Explanation:
The Shipment object requires a Lookup to Lead or Contact1. This is because triggered sends can only be sent to Salesforce contacts, leads, or person accounts when object records are created or updated1.
An Apex Trigger is created on the Shipment object2. This is because a trigger is Apex code that executes before or after certain operations on an object2, and it can be used to invoke the Marketing Cloud integration action that triggers the email send3.


NEW QUESTION # 133
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