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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sources and Destinations | 28% | - Data ingestion and activation
|
| Topic 2: Audience and Profile Management | 38% | - Real-Time Customer Profile
|
| Topic 3: Privacy and Data Governance | 14% | - Governance and compliance
|
| Topic 4: Components and Architecture | 20% | - Platform architecture fundamentals
|
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NEW QUESTION # 12
A company is onboarding multiple external data sources into Adobe Real-Time CDP and they want to ensure that the profile merge is performed efficiently. In what two ways could they configure the Identity Service to facilitate an efficient profile merge? (Choose two.)
Answer: A,B
Explanation:
To facilitate an efficient profile merge across multiple data sources, theIdentity Servicemust be configured to recognize when different records belong to the same person. This is achieved primarily through the strategic use ofIdentity Namespaces.
Option Eis the foundational step: setting up appropriate namespaces (such as Email, CRM ID, or ECID) provides the necessary context for the platform to link identities.Option Ais the critical tactical approach: for the platform to "stitch" profiles efficiently, disparate data sources must share common namespaces. For example, if both a CRM system and a Web SDK implementation use the standard "Email" namespace for the same email address, theIdentity Graphcan automatically bridge these two sources into a single, unified profile. Using the same namespace across sources prevents the creation of "identity silos" and ensures that the Merge Policycan accurately aggregate all profile fragments into a 360-degree view.
Option B is incorrect because creating separate namespaces for every source would prevent stitching unless another common ID exists to bridge them, leading to fragmented profiles. Option C is incorrect as AEP performs merging automatically based on identity links and merge policies, not manual union tools. Option D is incorrect as the system has fixedIdentity Guardrails(limits on the number of IDs per profile) to maintain performance and prevent "graph collapses" where unrelated individuals are merged.
NEW QUESTION # 13
A data architect is configuring an XDM data model to onboard customer data to the Real-Time Customer Profile.
Which three items should the data architect keep in mind when defining identities for the data model? (Choose three.)
Answer: A,B,C
NEW QUESTION # 14
A data engineer is bringing in an external list of audience memberships to the Adobe Experience Platform (AEP).
Which two Experience Data Model (XDM) schema classes would the data engineer use to create the schemas? (Choose two.)
Answer: A,D
NEW QUESTION # 15
What are benefits of using Adobe RT-CDP's NoSQL data model for customer data? (Select two.)
Answer: C,D
NEW QUESTION # 16
A media and entertainment client wants to reduce the website latency by sending web event data to the Adobe Experience Platform Edge Network and then transfer the data to other Adobe products instead of leveraging individual product libraries. Which in-built field group in the schema configuration can help with the data collection on the Edge Network?
Answer: C
Explanation:
To reduce latency and consolidate data collection, Adobe recommends using theAdobe Experience Platform Web SDK. This single library replaces legacy tags (like AppMeasurement.js or at.js) and sends data to the Edge Networkvia a single call. For the Edge Network to correctly process this data and route it to Adobe Real-Time CDP, the underlying XDM ExperienceEvent schema must include theAdobe Experience Platform Web SDK ExperienceEventfield group.
This specific field group contains the standardized structures required to capture web-specific metadata, such as browser details, device information, and implementation context, which the Edge Network utilizes for server-side forwarding. Option A is a more general field group that lacks the specific plumbing for Web SDK automation. Option C is related to Journey Orchestration logic rather than raw data collection. Option D is used for Decision Management (Offers). By using the Web SDK field group, the client ensures that the data is structured in a "language" that the Edge Network understands natively, allowing for the sub-second data distribution required to reduce website overhead.
NEW QUESTION # 17
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