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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages
Topic 2: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
Topic 3: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance
Topic 4: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects
Topic 5: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions
Topic 6: Email Marketing	20%	- Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to create and send emails

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q108-Q113):

NEW QUESTION # 108
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A. The %%content%% variable tag in the layout template code was missing.
B. The form HTML embed code in the layout template code was not used.
C. The landing page on a browser with the cookies cleared was not tested.
D. The same layout template on both the form and the landing page was not used.

Answer: A

NEW QUESTION # 109
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment internal employees with high scores for initial email sends.
B. Segment prospects with free email service providers for initial email sends.
C. Segment the best and most active contacts for initial email sends.
D. Segment cold prospects with a low score to reengage for initial email sends.

Answer: A

NEW QUESTION # 110
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Salesforce Connector User has 'Read' permission to the custom object
B. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
C. Customized 'Display in Table' values when configuring fields
D. Campaign or Opportunity record added as a Related Object to the Salesforce custom object

Answer: A,B

NEW QUESTION # 111
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
B. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
C. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
D. All

Answer: B

NEW QUESTION # 112
What is critical in achieving good email deliverabillty?

A. Setting up email authentication
B. Using personalization in email content
C. Having a text only version of email content
D. Sending email through dedicated IP

Answer: A

NEW QUESTION # 113
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