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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Topic 1: Email and Messaging Execution- Email Studio operations
  • 1. Send classification and deliverability rules
    • 2. Content creation and AMPscript basics
      - Multi-channel messaging
      • 1. SMS and push notification integration concepts
        • 2. Triggered and transactional messaging
          Topic 2: Automation and Optimization- Performance measurement
          • 1. A/B testing and optimization strategies
            • 2. Campaign analytics and reporting
              - Automation Studio workflows
              • 1. Scheduled vs event-driven automation
                • 2. Import, query, and segmentation automation
                  Topic 3: Cross-Channel Journey Design- Customer lifecycle orchestration
                  • 1. Multi-step journey optimization
                    • 2. Personalization strategies across channels
                      - Journey Builder configuration
                      • 1. Entry sources and audience segmentation
                        • 2. Decision splits and engagement logic
                          Topic 4: Marketing Cloud Core Architecture- Salesforce Marketing Cloud ecosystem components
                          • 1. Email Studio, Journey Builder, Automation Studio overview
                            • 2. Contact data model and Contact Builder fundamentals
                              - Data management and integration
                              • 1. API and system integrations
                                • 2. Data Extensions and relational data design

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                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q61-Q66):

                                  NEW QUESTION # 61
                                  How often are the Einstein Engagement Scoring models updated?

                                  Answer: A


                                  NEW QUESTION # 62
                                  What three reasons explain why an SMS message may fail to reach a mobile device?

                                  Answer: B,C,E


                                  NEW QUESTION # 63
                                  What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

                                  Answer: C,D


                                  NEW QUESTION # 64
                                  What is supported as a managed account in Social Studio?

                                  Answer: D


                                  NEW QUESTION # 65
                                  Which three types of recommendations are supported by Einstein Web Recommendations?
                                  Choose 3 answers

                                  Answer: B,C,E


                                  NEW QUESTION # 66
                                  ......

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