MC-201 Testking, MC-201 Online Prüfungen

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing20%- Identify the capabilities and use cases for email given a scenario
- Distinguish between the metrics collected in Account Engagement email reporting
- Distinguish between an Email and an Email Template
Visitors and Prospects8%- Describe the relationship between visitors and prospects
- Apply the appropriate plan of action using Prospect Audits given a scenario
Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
- Identify the capabilities, use cases and interpret reporting metrics for landing pages
Lead Management24%- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Define the capabilities of page actions
- Explain what a Grade measures and how grading is managed
- Identify the capabilities and use cases of custom redirects
- Explain what a Score measures and how scoring is managed
- Define the capabilities of a completion action
- Explain the components and use cases of an automation rule
- Define the capabilities of a segmentation rule
Administration11%- Describe the capabilities of the Account Engagement Recycle Bin
- Illustrate how to create, edit, and map fields
- Explain the relationship between Account Engagement and Salesforce
Engagement Studio17%- Explain Engagement Program structure and capabilities
- Distinguish between the components of an Engagement Program

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MC-201 Online Prüfungen, MC-201 Echte Fragen

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Salesforce Certified Marketing Cloud Account Engagement Specialist MC-201 Prüfungsfragen mit Lösungen (Q53-Q58):

53. Frage
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Antwort: D

Begründung:
The best place to look on a prospect record to help determine the reason a prospect is unmailable is the Lifecycle and Profile section. This section shows the mailability status of the prospect, which can be one of the following: Mailable, Mailable - Transactional Emails Only, Undeliverable, Unmailable, or Unsubscribed4. The mailability status is determined by various factors, such as the prospect's email opt-out preference, the do not email flag, the hard bounce or soft bounce detection, and the prospect's location in the recycle bin5. The Lifecycle and Profile section also shows the email address, the email preference center, and the email opt-out date of the prospect, which can provide more information about the prospect's mailability


54. Frage
A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

Antwort: C

Begründung:
The prospects that will process through the new step once the program is started again are all prospects new to the program. When a user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program, the new step will apply only to the prospects who enter the program after the program is resumed. The prospects who are already in the program will not go back to the new step, but will continue from their current position in the program. This is because a non-repeating engagement studio program allows prospects to go through the program only once and does not allow them to repeat any steps or actions. Therefore, the new step will not affect the prospects who have already processed through the program7. Option A is not correct because not all prospects on the recipient list will process through the new step once the program is started again. The recipient list is the list of prospects who are eligible to enter the program. However, some of the prospects on the recipient list might have already entered and completed the program before the new step was added. Those prospects will not process through the new step, as they have already exited the program7. Option B is not correct because not all prospects in the program will process through the new step once the program is started again. The prospects in the program are the prospects who have entered the program and are either active or paused in the program. However, some of the prospects in the program might have already passed the position where the new step was added. Those prospects will not process through the new step, as they have already moved forward in the program7. Option D is not correct because none of the prospects on the suppression list will process through the new step once the program is started again. The suppression list is the list of prospects who are excluded from entering the program. The suppression list can be used to prevent prospects who are already customers, competitors, or partners from receiving marketing emails. The prospects on the suppression list will never enter or process through the program, regardless of the new step


55. Frage
What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

Antwort: A

Begründung:
In Pardot, when a prospect is included in both the recipient list and the suppression list for a list email, the suppression list takes precedence. This means the prospect will not receive the email. Importantly, being on the suppression list for one specific email send does not impact the prospect's status for future email sends. The suppression is specific to the email in question, and future email sends will proceed based on the prospect's inclusion in or exclusion from those specific recipient or suppression lists. This ensures that one-time suppression does not inadvertently affect the prospect's eligibility for future communications.


56. Frage
Form or Form Handler? I need total control over my form's appearance.

Antwort: B

Begründung:
Form handlers give you total control over your form's appearance, since you can use your own HTML and CSS to design and style your forms1. Form handlers also allow you to use any custom or advanced features that Marketing Cloud Account Engagement forms may not support, such as file uploads, conditional logic, or complex validation3. Form handlers are ideal for web developers who want to have full flexibility and customization over their forms


57. Frage
What happens if a prospect is removed from a drip program and later added back?

Antwort: A

Begründung:
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. If a prospect is removed from a drip program, they will stop receiving any emails from that program. However, if they are added back to the same drip program, they will resume the drip where they left off, unless the drip program has been reset or modified. Reference: [Drip Programs], [Add Prospects to Drip Programs]


58. Frage
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