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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Optimize email deliverability
Topic 2: Advertising and Social Integration	15%	- Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities
Topic 3: Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives
Topic 4: Analytics and Reporting	15%	- Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models
Topic 5: Mobile Messaging (SMS and Push)	20%	- Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Implement mobile opt-in management
Topic 6: Automation and Journey Builder	10%	- Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q68-Q73):

NEW QUESTION # 68
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent or child business unit are available only in that business unit
B. keywords in parent business unit are automatically available to all child business units
C. keywords in parent business unit can be shared to any child business units
D. keywords in child business unit can be shared between other child business units

Answer: A

NEW QUESTION # 69
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A. Content
B. banner
C. Product

Answer: A,B,C

Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.

NEW QUESTION # 70
Which two concepts are types of Journeys?
Choose 2 answers

A. Promotional
B. Multi-step
C. Single-send
D. Triggered

Answer: C,D

NEW QUESTION # 71
How long does the activation process take for Einstein Engagement Frequency?

A. up to one hour
B. up to 24 hours
C. up to 72 hours
D. up to six hours

Answer: C

NEW QUESTION # 72
How does social studio unify anonymous and known identities?

A. social networking
B. Deterministic matching

Answer: B

NEW QUESTION # 73
......

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