Marketing-Cloud-Account-Engagement-Consultant Certification Exam Dumps & Online Marketing-Cloud-Account-Engagement-Consultant Test

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 6	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q127-Q132):

NEW QUESTION # 127
What is true about grading? [Choose two answers]

A. All prospects start with a grade of D.
B. A prospect can be associated to multiple profiles.
C. You cannot change the default profile criteria
D. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

Answer: A,D

NEW QUESTION # 128
What is true about scoring? [Choose one answer]

A. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
B. Salesforce opportunities can influence a prospect's score.
C. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
D. It is not possible to reset a prospect's score to 0.

Answer: B

NEW QUESTION # 129
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
C. Select the "Accounts" filter that allows filtering by accounts created within the last month.
D. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

Answer: B

NEW QUESTION # 130
Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Plus
B. Marketing Cloud Account Engagement Ultimate
C. Marketing Cloud Account Engagement Growth
D. Marketing Cloud Account Engagement Advanced
E. Marketing Cloud Account Engagement Standard
F. Marketing Cloud Account Engagement Professional

Answer: A,C,D

NEW QUESTION # 131
A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. User sync mapped email address
B. Table action updated users
C. Marketing Cloud Account Engagement Admin changed each email address
D. Import and update users

Answer: A

NEW QUESTION # 132
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