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Salesforce AP-212 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Loyalty performance tracking
  • 1. Member behavior insights
    • 2. Dashboards and reports
      Loyalty Management Fundamentals- Core concepts of loyalty programs
      • 1. Member lifecycle management
        • 2. Points, tiers, and rewards model
          Data Model and Integration- Loyalty data architecture
          • 1. Standard objects and relationships
            • 2. Integration with Salesforce platform services
              Program Setup and Configuration- Tier management
              • 1. Tier benefits assignment
                • 2. Tier qualification rules
                  - Loyalty program structure
                  • 1. Earning rules configuration
                    • 2. Redemption rules configuration
                      Engagement and Promotions- Campaign and promotion setup
                      • 1. Targeted loyalty promotions
                        • 2. Event-based rewards triggers
                          Member and Account Management- Member enrollment and profiles
                          • 1. Account linking and identity management
                            • 2. Member status tracking

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                              Salesforce Loyalty Management Accredited Professional Sample Questions (Q77-Q82):

                              NEW QUESTION # 77
                              A total group wants to implement a Loyalty program that gives its members points based on the numbers of nights per stay each time members visit one of its hotels.
                              Once a customer reaches 1000 points, members can redeem points with any hotel within the hotel group. The points can be converted to cover the cost of one night's stay on the next visit. The hotel group hopes this incentive will encourage its members to book more frequently, increasing revenue.
                              Which type of currency should a Loyalty Consultant use to set up the Loyalty program to accomplish the hotel group's goals?

                              Answer: B

                              Explanation:
                              To accomplish the hotel group's goals, a Loyalty Consultant should use Non-Qualifying Points as the currency type for the Loyalty program. Non-Qualifying Points are ideal for rewards that do not contribute to tier progression but can be redeemed for benefits, such as a free night's stay. This setup allows members to earn points based on their stays, which can then be redeemed for rewards within the hotel group, encouraging more frequent bookings and enhancing member loyalty.


                              NEW QUESTION # 78
                              The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.
                              Which two integrated Salesforce applications can facilitate this com

                              Answer: B,D

                              Explanation:
                              To communicate a new Promotion to eligible Loyalty Program members, Northern Trail Outfitters can utilize integrated Salesforce applications such as:
                              * Option C: Salesforce Customer Data Platform (CDP), which allows for the aggregation and management of customer data, enabling targeted communication based on member attributes and behaviors.
                              * Option D: Salesforce Marketing Cloud, which offers robust email marketing and customer engagement tools. By integrating Loyalty Management data with Marketing Cloud, NTO can create personalized and targeted email campaigns to inform members about new promotions.


                              NEW QUESTION # 79
                              In order to view the information pertaining to a member's recent transactions and manual adjustments on the Contact record, what are the two suggestions that an IT Administrator should propose to the Member Services team? Select two

                              Answer: A,D

                              Explanation:
                              To view information pertaining to a member's recent transactions and manual adjustments on the Contact record, an IT Administrator should propose:
                              * Incorporate the 'Member Summary Embedded Dashboard' on the Contact record (A): This dashboard can provide a comprehensive overview of a member's loyalty activities, including recent transactions and adjustments, directly within the context of their Contact record.
                              * Incorporate the 'Transaction Journals' related list on the Contact record (C): By adding this related list, the Member Services team can easily access detailed transaction and adjustment records associated with the loyalty program member directly from the Contact record, facilitating quick and informed customer service interactions.
                              Options B and D, involving the Member Service Manager Home Dashboard and the 'View Member Profile' component, do not directly address the need to view transactional information on the Contact record.


                              NEW QUESTION # 80
                              A Loyalty Program Manager has proposed a new promotion with the following redemption requirements on their non-qualifying points for the two respective tiers.
                              * for Gold-tier members, a single non-qualifying point is equal to $2 if the total purchase value is $200 or more.
                              * for Gold-tier members, a single non-qualifying point is equal to $1 if the total purchase value is less than
                              $200.
                              * for Gold-tier members, a single non-qualifying point is equal to $1, irrespective of the total value of the purchase.
                              Considering the above requirements, which three redemption rule options should be selected for the proposed promotion?

                              Answer: B,D,E


                              NEW QUESTION # 81
                              What are the three steps required to complete integration between Loyalty and B2C Commerce Cloud when using the reference cartridge?

                              Answer: A,C,E

                              Explanation:
                              To complete the integration between Loyalty and B2C Commerce Cloud using the reference cartridge, the steps required are:
                              * Configure Loyalty Program preferences for B2C Commerce Site (A): This involves setting up specific preferences and configurations within B2C Commerce Cloud to align with the Loyalty Program's requirements.
                              * Configure connected app named B2C Loyalty Connector (C): This step involves setting up a connected app within Salesforce to facilitate secure communication and data exchange between Loyalty Management and B2C Commerce Cloud.
                              * Add Loyalty Management for Commerce Cartridge (E): This involves installing the specific cartridge within B2C Commerce Cloud that integrates with Salesforce Loyalty Management, enabling the Commerce site to utilize loyalty program features.
                              These steps ensure a seamless integration between Salesforce Loyalty Management and B2C Commerce Cloud, allowing for a unified customer experience across commerce and loyalty program interactions.


                              NEW QUESTION # 82
                              ......

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