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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Next-Best-Action Concepts | 12% | - Define starting population - Optimize customer value in contact center - Optimize Next-Best-Action strategy - Always-on outbound essentials - One-to-one customer engagement - Customer engagement blueprint |
| Topic 2: Business Agility in 1:1 Engagement | 15% | - Change management - Operational workflows - Pega GenAI for content and operations |
| Topic 3: Channels | 10% | - Real-time containers - Multi-channel delivery - Email and third-party integration |
| Topic 4: Actions and Treatments | 12% | - Define outbound actions - Manage customer actions - Present offers on web channels |
| Topic 5: AI and Arbitration | 8% | - Business levers for ranking - AI-driven prioritization - Action arbitration logic |
| Topic 6: Contact Policy and Volume Constraints | 13% | - Prevent action overexposure - Set volume limits - Control outbound exposure |
| Topic 7: Engagement Policies | 15% | - Build engagement strategies - Define engagement policies - Design and manage customer journeys |
| Topic 8: Decision Strategies | 15% | - Design and test decision strategies - Adaptive models - Predictive analytics integration |
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NEW QUESTION # 58
U+ Bank is designing a customer journey to increase credit card usage among new customers. The journey includes several stages with specific actions triggered by customer behavior. The bank wants to ensure that customers receive the most relevant actions based on their engagement.
Which stage arbitration option should the NBA Specialist select to ensure that customers always progress in the journey without reverting to previous stages?
Answer: A
NEW QUESTION # 59
To access a property from an unconnected component, you use the
Answer: D
Explanation:
To access a property from an unconnected component, you use the component-dot-property construct. For example, if you want to access the property .Rank from an unconnected component named ActionRanking, you use ActionRanking.Rank. Verified References: Pega Academy - Decisioning Consultant - Accessing properties from unconnected components
NEW QUESTION # 60
U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
Answer: D
Explanation:
The score calculation is independent of the strategy and no change is required. When you use a scorecard component in a decision strategy, you only need to specify the name of the scorecard rule and the output property that will store the score value. The scorecard rule itself defines how the score is calculated based on the input properties and factors. Therefore, if you update the scorecard rule to include a new property in the calculation, you do not need to make any changes in the decision strategy for the updated scorecard to take effect. Verified Reference: [Pega Academy - Decisioning Consultant - Using scorecards]
NEW QUESTION # 61
MyCo,a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.
As a decisioning architect, how can you ensure that the MyFonel4 Pro offer is prioritized over other offers7
Answer: D
NEW QUESTION # 62
A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?
Answer: C
Explanation:
Volume constraints allow you to limit the number of times an action is presented to customers across one or more channels. You can use volume constraints to implement a policy that restricts the number of emails sent per day. Outbound channel limits are used to limit the number of customers contacted per channel per run, not per day. Suppression rules are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases. Applicability rules are used to determine whether an action is relevant for a customer based on their profile or context, not based on the number of times the action is presented. Verified Reference: Certified Pega Decisioning Consultant | Pega Academy, Volume constraints
NEW QUESTION # 63
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