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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Topic 2: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 3: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Topic 4: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 5: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 6: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q116-Q121):

NEW QUESTION # 116
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A. Set the Engagement Studio program to repeat every 10 days.
B. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
C. Increase the wait time on the Email send action steps.
D. Automatically remove prospects from the program when an email reply trigger is met.

Answer: B

NEW QUESTION # 117
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A. Marketing Cloud Account Engagement Marketing Campaign
B. Marketing Cloud Account Engagement Automation Rule
C. Marketing Cloud Account Engagement Engagement Program
D. Marketing Cloud Account Engagement Static List
E. Salesforce Queue

Answer: A,C,D

NEW QUESTION # 118
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
B. Update your Salesforce connector user permissions
C. Locate the relevant documentation and follow the steps to enable.
D. Update your field mappings by going to Admin > Configure Fields

Answer: A

NEW QUESTION # 119
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A. Landing Pages
B. List Emails
C. Layout Templates
D. Social Posts
E. Content Files

Answer: D

NEW QUESTION # 120
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A. Don't use deceptive subject lines
B. Monitor what others are doing on your behalf
C. Tell recipients how to opt out of receiving future email from you
D. Tell recipients where you're located
E. Identify the message as an ad
F. Honor opt-out requests promptly
G. Don't use false or misleading header information

Answer: A,B,C,D,E,F,G

NEW QUESTION # 121
......

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