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| Section | Weight | Objectives |
|---|---|---|
| Value Design | 32% | - Context and innovation impact - Ethics and value alignment - Value measurement and outcomes - Strategic direction and rationale |
| Intangible Deliverables | 26% | - Change and adoption enablement - Stakeholder alignment - Governance and mindset - Culture and capability building |
| Leveraging Adjacent Roles and Skills | 19% | - Leading cross-functional work - Collaboration with architects and designers - Integrating UX and technical perspectives - Working with product and business teams |
| Tools and Artifacts | 23% | - Decision-making tools - Documentation and visualization - Strategy mapping and modeling - Design frameworks and methods |
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NEW QUESTION # 44
Cloud Kicks wants to improve its business model to be closer to its customers and provide quantifiable improvements to business efficiency.
Which framework should be used to drive the success of the new business model?
Answer: B
Explanation:
The Desirable, Feasible, Viable framework is essential for ensuring a new business model's success. It ensures the model is customer-centric (Desirable), technically and organizationally achievable (Feasible), and financially sustainable (Viable), aligning the innovation with customer needs, operational capabilities, and business objectives.
NEW QUESTION # 45
A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.
Which phase encompasses creating Jobs To Be Done?
Answer: C
Explanation:
Creating Jobs To Be Done is part of the define phase of the design thinking process. This phase involves synthesizing the insights from the empathize phase and framing the problem statement in a human-centered way. Jobs To Be Done are statements that describe what customers are trying to achieve or accomplish through a product or service. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-jobs-to-be-done
NEW QUESTION # 46
A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations and wrote the design challenge statement.
Which option reflects the format of the design challenge statement"?
Answer: B
Explanation:
This option reflects the format of the design challenge statement. A design challenge statement is a statement that frames the problem to be solved in a human-centered and open-ended way. It typically follows the format of "How might we (HMW) + user + need + outcome". It helps inspire and guide the ideation and solution generation process. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/write-a-design-challenge-statement
NEW QUESTION # 47
Cloud Kicks wants to launch a campaign that rewards customer behavior by giving away free merchandise, which key business criteria should be ensured?
Answer: B
Explanation:
The key business criteria that should be ensured for launching a campaign that rewards customer behavior by giving away free merchandise is viability. Viability is the degree to which a product or service is profitable and sustainable for the business. By giving away free merchandise, Cloud Kicks should ensure that the campaign is viable in terms of costs, revenues, risks, and benefits. Desirability or feasibility may not be the key criteria for this campaign, as they relate to the customer or technical aspects of the product or service.
NEW QUESTION # 48
A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company.
What should they do to learn about the unique expectations of the company's customers?
Answer: C
Explanation:
Interviewing 8-10 customers about how banking fits into their lives and their ideal relationship with their bank is the best way to learn about the unique expectations of the company's customers. This method provides qualitative and contextual insights into the customers' needs, goals, pain points, and emotions. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-customer-interviews
NEW QUESTION # 49
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