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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing20%- Email capabilities and use cases
- Email reporting metrics
- Difference between Emails and Email Templates
Topic 2: Forms, Form Handlers and Landing Pages20%- Capabilities, use cases and metrics of landing pages
- Capabilities, use cases and metrics of forms
Topic 3: Reporting and Analytics8%- Conversion and engagement metrics
- Dashboard interpretation
- Campaign and lifecycle reporting
Topic 4: Administration11%- Relationship between Account Engagement and Salesforce
- Recycle Bin capabilities
- Field creation, editing and mapping
Topic 5: Engagement Studio17%- Updating engagement programs and assets
- Components of engagement programs
Topic 6: Lead Management24%- Automation rules: components and use cases
- Lists: types, capabilities and creation
- Segmentation rules
- Custom redirects: capabilities and use cases
- Completion actions
- Scoring and grading: definition and management
- Page actions

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q221-Q226):

NEW QUESTION # 221
If a form is added to a landing page, where will the submissions be reported?

Answer: D

Explanation:
If a form is added to a landing page, the submissions will be reported on the form. A form is a web element that allows you to collect information from your prospects, such as their name, email, or company. A landing page is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. You can add a form to a landing page to capture leads or convert visitors into prospects. When a prospect submits a form on a landing page, the submission data will be recorded on the form report, which shows you the number of views, submissions, errors, and conversion rate of your form


NEW QUESTION # 222
In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

Answer: C


NEW QUESTION # 223
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

Answer: D


NEW QUESTION # 224
What type of Information do rule step types look for in engagement studio programs?

Answer: C

Explanation:
Rule step types in engagement studio programs are used to check the prospect criteria, such as field values, list membership, tags, grades, scores, etc. Rule steps can branch the program based on whether the prospect meets the criteria or not. For example, a rule step can check if the prospect has a certain job title or industry and send them different emails accordingly. Prospect interest, behavior, and activity are not rule step types, but they can be used as criteria for rule steps. Reference Engagement Studio: Rule Steps


NEW QUESTION # 225
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Answer: B

Explanation:
The automation tool that the Administrator should use to create this list is a dynamic list. A dynamic list is a list that automatically populates with prospects who match the criteria you set. You can use a dynamic list to segment your prospects based on their attributes or behaviors, such as their opportunity stage, score, or email activity. A dynamic list is constantly updated, so prospects are added or removed from the list as they meet or no longer meet the criteria. A dynamic list is ideal for creating a list of prospects who are in the prospecting stage of the opportunity, and removing them from the list once they move to another stage.


NEW QUESTION # 226
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