Marketing-Cloud-Account-Engagement-Consultant Boot Camp, Valid Marketing-Cloud-Account-Engagement-Consultant Test Duration

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Account Configuration	20%	- Configure account settings, security, and governance - Set up Salesforce Connector and data synchronization - Manage business units, user roles, and permissions - Implement data management and compliance policies
Email Marketing	10%	- Design compliant and effective email campaigns - Apply email marketing best practices and deliverability standards - Manage templates, assets, and content libraries
Personalizing the Prospect Experience	8%	- Create personalized experiences across channels - Ensure consent and data privacy compliance - Use dynamic content and custom assets
Evaluation and Strategy	17%	- Recommend solution architecture and implementation roadmap - Assess existing systems and integration points - Analyze customer requirements and business objectives
Reporting, Metrics and Analytics	11%	- Design and configure reports and dashboards - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History
Sales Emails and Alerts	3%	- Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment
Lead Management	14%	- Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models
Automating Business Processes	17%	- Optimize workflows and campaign logic - Configure segmentation, dynamic content, and personalization - Design and build automation rules, drip programs, and engagement programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q154-Q159):

NEW QUESTION # 154
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create a completion action to assign to a group when the prospect reaches a score of 100.
B. Create a completion action to assign to a lead queue when a high-value form is submitted.
C. Create an automation rule to assign to a group when the qualification criteria is met.
D. Create an automation rule to assign to a lead queue when the qualification criteria is met.

Answer: C

NEW QUESTION # 155
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Answer: D

NEW QUESTION # 156
It is possible for prospect to have less than 0 score

A. True
B. False

Answer: A

NEW QUESTION # 157
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A. Email Preference Center and Static Public List
B. Email Preference Center and Dynamic Public List
C. Static Public List and Automation Rule
D. Salesforce Engage and CRM Visible List

Answer: A

NEW QUESTION # 158
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Marketing Cloud Account Engagement Grade field
B. Einstein Lead Score
C. Einstein Behavior Score
D. Marketing Cloud Account Engagement Score field

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5

NEW QUESTION # 159
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